This post originally appeared as Retro Thinking During A Difficult Kodak Moment at Fast Company 01-13-2012 As Kodak readies for bankruptcy protection, refocusing its strategy on film would be a way to both regroup, and maintain its brand integrity. Way back in 2005, Bloomberg Businessweek …
This post originally appeared at Fast Company 09-23-2011 HP is rapidly devolving from a leading PC manufacturer into a can’t-look-away soap opera. Getting back on track requires innovation in its development and execution of corporate strategy as much as development of new products. I’m not …
I was reminded the other day, after a workshop that didn’t go so well, that we all need lists—and when the lists are good, we need to follow them. The workshop was conducted in an organization that wasn’t ready for the workshop. I tried to …
When we reflect on our educational experiences, we find that the educational system tries to make us think in a straight line. For example, most writing classes start by teaching the outline. If we apply metacognition, or thinking about our thinking, we quickly discover that …
Dell Inspiron Duo: An eye-catching design concept, but who is it for? now available at pencomputing.com
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download a PDF here. Align with the brand Social media needs to reflect the brand promise and the brand values. Social media should not be a separate effort that reinvents the company for social media engagement. Social media is another channel for communications and relationship …
download a PDF here. Document the value proposition so that it aligns with organizational goals and objectivesIf the knowledge management goals do not clearly reflect organizational direction, then they will appear to be in competition and will cause conflict and make it impossible for …
download a PDF here. The enterprise collaboration market, the once stalwart purview of IBM and Microsoft and Novell, is finding itself exposed to a wide range of issues that question the relevancy and completeness of high-priced enterprise vendors. From assaults basic value propositions by a …
download a PDF here. Microsoft sometimes acts like a mature, patient Asian firm, willing to invest large amounts of money and then bide its time for the investment bear fruit. The Skype acquisition may be one of these times, and then again, if could just …