This post originally appeared as Retro Thinking During A Difficult Kodak Moment at Fast Company 01-13-2012 in an earlier, and less edited form. As Kodak readies for bankruptcy protection, refocusing its strategy on film would be a way to both regroup, and maintain its brand integrity. Way back in 2005, Bloomberg Businessweek ran a piece called "A Tense Kodak Moment." … [Read more...] about Rethinking Strategy at Kodak
Archives for March 2012
HP Strategy: What HP Needs To Get Right About Execution
HP Strategy: Finding its way back HP is rapidly devolving from a leading PC manufacturer into a can't-look-away soap opera. Getting back on track requires innovation in its development and execution of corporate strategy as much as the development of new products. I’m not going to bother rehashing the sad executive-leadership saga that has turned HP from the leading PC … [Read more...] about HP Strategy: What HP Needs To Get Right About Execution
Are you ready for strategic planning?
Are you Ready for Strategic Planning? The following list of questions will help organizations address the overarching question: Are you Ready for Strategic Planning? The questions are based on the key attributes associated with successful, sustained strategic planning and strategic action. Organizations need not ascribe to all of the factors underlying the questions, but the … [Read more...] about Are you ready for strategic planning?
The Tens—Ten Dos of Social Media Marketing
download a PDF here. Align with the brand Social media needs to reflect the brand promise and the brand values. Social media should not be a separate effort that reinvents the company for social media engagement. Social media is another channel for communications and relationship building, consider ways it enhances and augments other forms for engagement.Anticipate the … [Read more...] about The Tens—Ten Dos of Social Media Marketing
The Tens — Knowledge Management Success Factors
download a PDF here. Knowledge Management Success Factors These then Knowledge Management Success Factors will help any organization get started on the right foot. Document the value proposition so that it aligns with organizational goals and objectives. If the knowledge management goals do not clearly reflect organizational direction, then they will appear to … [Read more...] about The Tens — Knowledge Management Success Factors