I received a trend notification today of “5 things that will change in the workforce in 2013.” (I will leave the name of the publication out.) One of those items was: the end of annual reviews. If this was a decade long forecast, the end of annual reviews would represent a good, controversial, thought-provoking item to include in the list. But as for 2013 being the year, … [Read more...] about Why Near Term Business “Trend” Forecasts Shouldn’t Be Trusted
Archives for January 2013
Marketing in an Age of Uncertainty
This is the first in a series of whitepapers that will explore how to think like a scenario planning within the context of a particular market or role. This first paper explores marketing and provides the following recommendations: Lead Information Technology Master Data and Analysis Own Brand Management Foster Holistic Marketing Be the Voice of the Customer in … [Read more...] about Marketing in an Age of Uncertainty
It’s time to put the “C” into CES
CES may put in many strictures to keep those not anointed of the consumer electronic business at arm’s length, but more than any other show, CES is a populist event—and it should embrace those its serves most directly. CES’s sprawling, slightly organized event would do well to spend time introspectively examining its near-Hydra-headed attributes. In my recent trip to the … [Read more...] about It’s time to put the “C” into CES