I do a fair amount of marketing consulting, and we spend hours talking about value propositions. So I thought I would share the value proposition for Management by Design. And today is a good day to have this discussion, because the Conference Board just released their latest numbers on worker satisfaction (see I Can’t Get No...Job Satisfaction, That Is - Research Report … [Read more...] about Management by Design: What’s in it for Your Organization? #MBDBK
Technology
Why Start-Ups Need More Strategic Planning, and Why Investors Should Help Provide It
Single-minded passion for the idea. That is a typical of what people think about when think about the success of a new product or service. The individual and his or her team that tirelessly drive toward their vision. The problem is, visions don't exist in a vacuum. I have said this to startups for years. Even VCs and angel investors don't understand the role of strategy. They … [Read more...] about Why Start-Ups Need More Strategic Planning, and Why Investors Should Help Provide It
Does Advertising Help Make Information Sources Seem More Legitimate?
I just caught myself wondering about the legitimacy of a site that I came across when researching pirates for a story I am writing. I wasn't familiar with the site, but the advertising immediately made me more comfortable with it. When I saw Best Buy, AT&T, Chase and BMW associated with article I was reading, I figured that the site was probably legit. As I started writing … [Read more...] about Does Advertising Help Make Information Sources Seem More Legitimate?
Why I Wrote Management by Design
I have never worked at a company that really thought about its workplace experience, nor one that encouraged it managers to do so. We praise design in everything else, but the places where we spend our days, we leave under designed. Management by Design was written to address this issue. It outlines a methodology that I created over a three year period. The methodology guides … [Read more...] about Why I Wrote Management by Design
VR Education: 5 Reasons to Integrate (more) Virtual Reality into Learning Now
VR Education: Exploring Reasons to Increase Using in Learning As costs for education continue to increase: human capital costs and real estate costs (and its related costs of energy and maintenance), virtual reality environments may well prove the valve that allows expansion without bankruptcy. Consider these five ideas (and look for a special bonus at the bottom). Costs. … [Read more...] about VR Education: 5 Reasons to Integrate (more) Virtual Reality into Learning Now