How Funko pops out a Pop! Inside the process of creating collectible figures, from idea to product
Alana and Marko are interspecies lovers. They erupt onto comic book panels amid scenes of childbirth, intense battles, and robot sex. They quickly flee into an otherworldly sewer system. It’s an inauspicious opening that shouldn’t lead directly to the idea, “Hey, let’s make some collectible figurines based on this book.” But that’s exactly what happened, as Funko recently launched a line of Pop! figures based on “Saga,” the sci-fi fantasy series from Brian K. Vaughan and Fiona Staples.
I was inspired to learn more about Funko by the throngs of people who wait at comic conventions to get their hands on exclusive releases, and by my own collection of Pop! figures. As with any good characters, there’s a backstory. I wanted to know how the company plans, analyzes, designs and manufactures a Pop! figure.
To get the story behind Funko’s figures, I visited with Funko President Andrew Perlmutter, VP of Creative Ben Butcher and Director of Marketing Mark Robben at the company’s Everett, Wash., headquarters, about a half-hour north of Seattle. The new facility is the nerve center for Funko, which became a publicly traded company with its IPO on the NASDAQ last fall.
Robben had gone to bat see his beloved Saga characters transformed into Funko figures. And so the Saga figures acted as my spirit guides through the process of learning Funko’s approach. You’ll see the Saga figures in various stages of development in the accompanying images.
This is what it takes to pop out a Pop!
Read the entire post at GeekWire.