Serious Insights conduct analysis so that organizations can better understand their strategic context. Serious Insights employs a number of methods from traditional strategic planning processes to programs that use scenario planning and strategic dialog that move beyond the “strategic plan” so that organizations can act and think more strategically. Serious Insights will assist organizations explore their strategic context in order to maximize competitive advantage, improve perceptions, develop vision, redefine their brand or effectively integrate sustainability. Clients will also learn how to upscale their customers and partners to include strategic insights.
Strategic planning typically answer the following questions:
- What is our mission and purpose?
- Vision: What do we want the organization to become?
- What do we offer now and what should/can we (do we have permission) to offer in the future?
- Who are our offers for? (what base of customers do we serve?)
- What do we do that is unique? What differentiates us from other businesses?
- Do we have competitors? If so, how do we become the supplier or service of choice?
- What is our current culture and how to we align it to execute our strategy?
- What internal and external strengths, weaknesses, opportunities and threats do we face?
- What are our gals and objectives: financial, customers, internal business processes and people?
Serious Insights helps clients examine current market position so they can create a comprehensive and integrated approach to market messaging and branding, including social media, brand advocacy and thought leadership.
Serious Insights also develops customized executive coaching programs that include media training, thought leadership content coaching and personal branding advice.
For educational engagements, Serious Insights helps educational institutions innovate by decoupling accreditation from on-going planning. This approach allows for educational institutions to be more nimble in the near term–to plan at the pace of change–and to be more efficient in delivering accreditation materials because much of the work of accreditation becomes a packaging exercise for strategies, definitions and approaches, already documented, being implemented and being assessed.
For additional reading see:
“Exploring Microsoft Future of Work Scenarios: Implications for Higher Education” Innovate. Fischler School of Education and Human Services, Nova Southeastern University. February/March 2009. Link
“Scenarios and the Future of Education.” Innovate. Fischler School of Education and Human Services, Nova Southeastern University. June/July 2008. Link