When Vietnamese developer Dong Nguyen launched Flappy Bird, and then abruptly pulled it from online marketplaces, he created quite a stir among game aficionados. The addictive little game created a high-priced aftermarket that many brands never achieve. Even after garnering $50,000 a day, Flappy Bird still proved valuable postmortem.
Addiction played a great deal into the success of the game, and it was perhaps even the reason Nguyen took the game down.
But marketers, brand managers, product developers, and other executives can take away a few lessons from Flappy Bird’s success. Here are five addictions that will drive more people to your business:…
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