Category: XR

Navigating the ethical and social impacts of VR: VRX 2016 Featuring Daniel W. Rasmus

Navigating the ethical and social impacts of VR Last December, Dan participated in panel titled ‘Navigating the ethical and social impacts of VR’ at VRX San Fransisco. This post includes the original panel copy and list of speakers, along with the audio of the session. Serious Insights thanks VRX for the us of this file..

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2016: The Year Virtual Reality Shifted Toward Reality

2016: The Year Virtual Reality Shifted Toward Reality I attended VRX in San Francisco a couple of weeks ago. This business-oriented event was well-attended for a local event (in string of international events). Big sponsors, including Intel and AMD brought experiences to the floor, and top-notch speakers discussed business and entertainment applications. I spoke on a panel.

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How to Solve the VR model problem

The VR model problem VR has a problem. Much current content is simply a 360-degree video. For those producing 360-video, I know the production of these experiences is anything but simple. That said, there is little complexity in 360-video, which means the participant doesn’t play much more than observer. Perhaps a participant can guide a path.

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NBC’s Rio 2016 Olympics VR Needs More Reality

NBC’s Rio 2016 Olympics VR Needs More Reality NBC messed up their Rio Olympics coverage of women’s gymnastics, choosing to split the event into two halves that forced viewers to stay up well past the end of primetime to see the women compete. In the meantime viewers became waterlogged with endless swim trials and medal events. This.

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VR 2025: What will it be like to work in VR within the next decade?

VR 2025 and Design The in-coming collaboration request from Bangalore chirps off to the left. A smartwatch tingles on Leslie’s wrist. Priyanka will surely want an update on the kiosk design. Leslie looks right and focuses on the chirping collaboration request and moves slowly toward it. It dissolves into a perspective room. Front and center.

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‘Virtual Reality Could Change Everything’ now up at Chief Learning Officer

Let’s face it, not much can hold a candle to a dynamic speaker or great workshop facilitator. Organizations have tried CD-ROMs, video, communities of practice, interactive websites, and webinars, but all fall short in both engaging learners and creating meaningful learning experiences. But virtual reality, or VR, is coming, and it not only offers more.

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VR-based Market Research: Changing the Way Marketers are Conducting Research – An Infographic From Rutgers

VR-based Market Research Instead of simply observing how consumers behave, companies want to know the reasons behind every decision. Virtual reality presents businesses with an opportunity to study their audience in greater depth than ever before in a cost-effective manner. To learn more, checkout this infographic created by Rutgers University’s Online Master in Business Administration.

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VR in Retail: Will virtual reality make you buy more? Retailers are betting on it via CNET

VR in Retail advisory Retail may well benefit from virtual reality, but those offering development services need to understand that this is a new paradigm for coding and experience design and delivery. Here are a few key principals Serious Insights believes content providers need to keep in mind as they deliver VR experiences in retail: VR as a marketing gimmick.

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Serious Insights Principal Analyst Daniel W. Rasmus Comments on Oculus Featured at InvestorPlace

Comments on Oculus Featured at InvestorPlace It has been almost two years since Facebook (FB) dropped $2 billion on Oculus VR, a virtual reality company operating independently of its parent since the acquisition. At the time, Facebook founder and CEO Mark Zuckerberg told consumers and investors that immersive gaming — an area where Oculus already had “big plans” — would.

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First Insight: VR and AR at CES 2016

VR and AR at CES 2016 This year CES is a focal point for virtual reality with pre-orders of Facebook’s $599 Oculus Rift being taken online starting at 8:00am January 6. The latest ship dates are not expected until May, and will continue to slip as demand rises. Oculus, isn’t the only virtual reality vendor.

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