In his presentation on “The Serendipity Economy,” strategist and author Daniel W. Rasmus drew a distinction between industrial age measures of productivity, which focus on predictable outputs and process improvements, versus the creation of value that cannot be defined or predicted in advance but deserves equal consideration. In the same way that having an office next door to a startup can enrich the actions of a more established company through spontaneous interactions between employees, enterprise social networks bring people together in unpredictable ways that can produce dramatic leaps in value as opposed to incremental improvement.
“Look beyond productivity and efficiency,” advised Rasmus, “and celebrate the value or even the potential value that comes from these interactions.”
Read: 2012 KMWorld Conference: A social, interactive view of KM at KMWorld
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