Fast Company Big Data Article Referenced in Enterra Insights

Fast Company Big Data Article Referenced in Enterra Insights

For more about the last trend noted by Woo, read my post entitled Showrooming and Product Customization. In the Forrester report Mulpuru concluded, “Companies need to think about the permanent implications of smaller margins on stores in the longer-term future and how their multichannel initiatives can help to offset this trend.” Multi-channel commerce has indeed received a lot more attention over the past year. In an article about Big Data, Daniel W. Rasmus, reminded us that new retailing models that disrupt the old order of things are rare, but they do occur. [“Why Big Data Won’t Make You Smart, Rich, Or Pretty,” Fast Company, 27 January 2012] He wrote:

“In 1962, the retail world was dominated by Sears, Montgomery Ward, Woolworth, A&P, and Kresge. Some of those companies no longer exist, and others have merged to the point that they are unrecognizable from their 1962 incarnations. … Would models of retail supply chains built in 1962 be able to anticipate the overwhelming disruption that [Wal-Mart’s] humble storefront would cause for retail? Did Sam Walton understand the impact of Amazon.com when it went live in 1995? The answer to all of the above is ‘no.’ These innovations are rare and hugely disruptive.”

Read the entire post here:

No Surprise: e-Commerce is Changing the Face of Retail Marketing

Daniel W. Rasmus

Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.

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