As books become digital and online retailers distribute college branded T-shirts, Pillow Pets, and logo-emblazoned caps, the future of college stores faces many uncertainties. College retailers, however, hold advantages other retailers would give their right cash register for: a captive audience, a well-recognized local (or national) brand, and a steady stream of new customers who have little choice but to shop at your store, at least once in a while.
And, as pointed out by Buz Moser, executive director of business service for Wake Forest University (N.C.), “We have no issue sharing marketing practices in the industry. Innovations don’t stay proprietary for very long.”
The future of college store marketing isn’t about signage or posters on dorm hall walls. It’s about the internet, and right now it’s all about social media.
Read the entire article at University Business: Liking Your College Store by Daniel W. Rasmus