New Post: ‘Liking Your College’ at University Business
As books become digital and online retailers distribute college branded T-shirts, Pillow Pets, and logo-emblazoned caps, the future of college stores faces many uncertainties. College retailers, however, hold advantages other retailers would give their right cash register for: a captive audience, a well-recognized local (or national) brand, and a steady stream of new customers who have little choice but to shop at your store, at least once in a while.
And, as pointed out by Buz Moser, executive director of business service for Wake Forest University (N.C.), “We have no issue sharing marketing practices in the industry. Innovations don’t stay proprietary for very long.”
The future of college store marketing isn’t about signage or posters on dorm hall walls. It’s about the internet, and right now it’s all about social media.
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.