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Product Brief: Bloomfire
by Daniel W. Rasmus, Principal Analyst
What is it?
Bloomfire focuses on content collaboration and knowledge-based content and communities.
Who makes it?
1717 W. 6th Street, #100
Austin, TX 78703
Phone: (877) 483-2777
What does it do?
Bloomfire is a content creation, collection and interaction product that includes:
- Rich content creation, curation and moderation tools for documents and video
- A social feed
- Weighted search and search filters
- A robust, searchable question and answers
- Native iOS and Android mobile apps
- Community analytics
- Integrated gamification
- Playlists of related content
- Personal recommendations
- Strong content repository integration
- Custom branding, including white labeling
Bloomfire is a hosted alternative for mid-size businesses (SMB) and large enterprises. Typical head-to-head evaluations would include:
- Microsoft SharePoint & Yammer
- Atlassian Confluence
Where can I get it?
Bloomfire is available at http://bloomfire.com.
When it is available?
Bloomfire is available now.
How much does it cost?
Bloomfire is a hosted product. Pricing begins at $12 per user with discounts for volume, external communities and long-term commitments.
Where in the world is it available?
Bloomfire is available globally. It is primarily marketed to English-speaking organizations.
Many collaboration vendors have focused over the last several years on making their products more social, attempting to mimic the Facebook and Twitter experience at the expense of recognizing all the types of collaborative work that take place within an organization. While Bloomfire offers some social amenities through its “Feed,” the company and its products are an overtly content-first offering. Not only do they include easy ways to capture text and narratives through rich editors, the product also provides video and screen capture tools. Bloomfire supports a variety of interactions with content, from commenting on it, to packaging it, to including it in a game to engage workers in training and on-boarding efforts.
IT leaders will appreciate the product’s integration with Single Sign-On, while SalesForce customers will find the ability to reference CRM data valuable. Extensive cloud-storage integration eliminates the need to switch clients when managing content stored in the likes of Dropbox and Google Drive. Heavy LinkedIn users will really like the synchronization between their Bloomfire profile and LinkedIn.
Site branding makes Bloomfire a strong contender for external communities, as well as for organizations looking to white label their content atop a third-party technology solution.
The content centricity of Bloomfire extends to their analytics, which provides insights on what is being viewed and contributed, the types of content being posted, what questions are being asked, and the identification of leading contributors and users. The analytics data represented on Bloomfire dashboards can also be exported.
Of course, any tool that orbits content requires a first-class search engine, and Bloomfire delivers with a full text index across all its content types, with filters and weights that make the search results more relevant.
As a content tool, Bloomfire should consider more native document annotation like that found in SAP’s JAM and Atlassian’s Confluence. Given the emphasis on video, indexing on sound and images within stored video would prove useful. Bloomfire should also explore more process-oriented features.