Product Brief: Moxtra
What is it?
Moxtra combines synchronous and asynchronous communications and collaboration into a single embeddable mobile-first team platform.
Who makes it?
1601 South De Anza Boulevard
Cupertino CA 95014
What does it do?
Moxtra is a hybrid communications tool and platform that includes the following features:
- Communications, including chat, sketching, content markup and voice notes.
- Workspaces that combine relevant communications with content and tasks, including a unique e-mail address for each workspace.
- Realtime meetings designed for mobile users.
- Task management
- Synchronization of workspaces and their contents through the Moxtra Cloud.
- SDKs and APIs for accessing Moxtra features or embedding all or part of it into other applications.
As a hybrid offering, Moxtra creates a niche of its own, competing with Microsoft Lync and Fuze for realtime meetings on one hand, but also behaving like a messaging app. The callable, embedded deconstruction of features best compares to SAP JAM.
Where can I get it?
The desktop version of Moxtra, along with dev tools are available at http://www.moxtra.com. Mobile phone apps are available in their respective app stores.
When it is available?
Moxtra is available now.
How much does it cost?
The basic service is free. Additional items like content control, usage reports, a business library, and integration SDKs & APIs are negotiated separately. The website hints that enhanced service pricing is in the works.
Where in the world is it available?
Moxtra supports English, Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese depending on the client.
Moxtra is a strange duck. Built by leaders from the original WebEx team, Moxtra is clearly a realtime collaboration tool. But it is more than that. It is also an asynchronous collaboration tool that captures conversations and content into workspaces that feel a bit like those offered by Huddle, Igloo, even Microsoft SharePoint. What is really interesting is that the Moxtra client, perhaps best known to iOS and Android users, but also available on the web, is a reference implementation for the Moxtra platform.
Moxtra’s ambitions are both larger than realtime collaboration, and more focused than that of collaboration suites. When the platform is deployed, individuals using ERP may well be invited to a Moxtra-powered meeting to discuss inventory on a new project, co-creating on a customer presentation in CRM or collaborating on a trouble ticket while remaining with the context of their transaction system.
The Moxtra clients offer one version of what partners can craft and deliver. Current clients facilitate conversations, communication and annotations in workstreams that keep related content together. Documents can be dropped into any shared workstream. E-mail can also be forwarded to a workspace’s unique e-mail address.
Meetings, content reviews, chats and voice notes can all be initiated and managed entirely on a phone. The platform’s design is mobile-centric without being mobile-only. Mobile features include multimedia text, voice chats, video clips and hand-drawn graphics, along with annotations to uploaded files and photos. Moxtra also supports sharing screens across Mac, Windows, tablets and phones.
As a standalone service, Moxtra features to-do items and chat that can overlap with existing tools, but in the long-run, they really want to be the go-to tool for those features, supplanting narrower offerings. The success of Moxtra depends on how well they build their partner ecosystem, and how effectively they create innovative features that can be called into service by other applications.