On the other hand, Daniel Rasmus, an expert on new ways for businesses to organize themselves (and often a speaker at UBM’s E2 conferences), counters that the evils of email are overblown. “We must all ask ourselves the question of value then: ‘Is managing e-mail really worthy of my time?’ I would propose that with today’s technology the issue is more about psychology than about managing the information,” he writes. In other words, spam filters have gotten good enough to filter out most of the outright crap, and much of what weighs down our inboxes, like newsletter subscriptions, we put there ourselves. “I can unsubscribe, I can write rules. But like many people, I choose to concentrate on creating value rather than mitigating a problem that is becoming less of a problem every day,” Rasmus says.
Read the entire post here: How To Keep Email From Driving You Crazy