Bag manufacturers spend much of their design budgets guessing what enough people will like in a bag so that a particular bag will sell well enough to make a profit. People want specific things from their bags. In a world of 7 Billion people, you need a lot of bag designs.Thus companies like fūl create a wide range of products.
My most recent encounter comes in the form of the fūl Sidecar. This $60 bag is ideal for tablet owners who want to carry more than their tablet. I know a lot of bags say they have plenty of room for “stuff”, but this bag is made for the right amount of stuff—at least for me, not too little nor too much.
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.