Serious Insights International Data Use Study Featured in USA Today
Serious Insights International Data Use Study drives reflection
From USA Today:
And with good reason. Oddly, only half say they’ve bought a SIM card for their phones, which might help them save money. Instead, they power down their devices or use them less, fearful of a huge phone bill, according to Dan Rasmus, the principal analyst at Serious Insights, which conducted the study.
“Americans,” he adds, “just don’t get international data.”
…Data-roaming solutions can confound even the smartest traveler. Customers don’t understand how their carrier defines data, according to the Serious Insights research. Regular phone calls and texts are charged in the way travelers expect, but certain picture messages or even emoticons are considered data. How about a voice call using a voice-over IP app? That’s data, too.
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.