Serious Insights International Data Survey Referenced by CNET
I have become even more deeply aware of this because of a survey that has prostrated itself before me. It suggests that Americans are so confused about international data plans — and even what constitutes data and what doesn’t — that they completely change their behavior.
This is the equivalent of Americans ceasing to ask where the nearest McDonald’s is when they’re visiting the Pyramids.
The survey was performed by Serious Insights, which talked to 237 people aged between 18 and 75, evenly spread across the sexes, in February and March of this year. Behind the research was a company called Telestial, which happens to sell, gosh, global SIM cards (and allegedly well-priced ones too), the sort of thing travelers to foreign lands are known to pack along with their passports. But surely some of this information has a ringtone of truth.
Read the entire post, Why Americans aren’t themselves when travel abroad comes calling, by Chris Matyszczyk at CNET
Daniel W. Rasmus
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.