Rasmus Quoted in ‘Facebook at Work’ post on CIO.com
Serious Insights Principal Analyst Daniel W. Rasmus comments on the ‘Facebook at Work’ announcement in CIO online.
“Facebook’s big issue is that they have no enterprise presence outside of ad sales and marketing analytics,” according to Daniel Rasmus, founder and principal analyst at Serious Insights. IT departments are still extremely cautious about bringing new apps into the fold, regardless of whether or not they embrace BYOD, he says.
Facebook also does not have a proven enterprise security model, according to Rasmus.
“Facebook’s algorithms aren’t keyed to enterprise work, and over the years it has been demonstrated time and again that work communication is fundamentally different from social or public communication, Rasmus says. “So what is known about consumer communications may be useless — or worse, wrong — when applied inside the enterprise.”
Rasmus says “the real threat to CIOs … is individual teams adopting Facebook outside of any standards or permissions from the enterprise.”
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.