NBC messed up their Rio Olympics coverage of women’s gymnastics, choosing to split the event into two halves that forced viewers to stay up well past the end of primetime to see the women compete. In the meantime viewers became waterlogged with endless swim trials and medal events. This isn’t the swimmers’ fault. A lot of other events took place that day, all captured but not, it seems, worthy of primetime coverage. As for women’s gymnastics, the event ended hours before the broadcast. NBC could have delivered a cohesive experience that dipped back-and-forth between sports during the downtimes, but it chose not to.
Career Opportunities in Organized Crime Serious Insights Commentary: This upcoming film, available for the pre-order price of $1.00 suggests it offers a new approach to VR storytelling. The YouTube trailer doesn’t give much insight, and it slides toward the amateur, but the business model (facilitated by Reelhouse) and the film are probably worth looking at as learning experiences.
Serious Insights Commentary: It will be important that HTC have its own portal into the VR community. The model of storefronts established by Apple, and the potential for walled gardens should be of worry to developers and consumers, despite the ability to belong to one store or side load content. A game purchased in one place usually means its authentication is locked to that vendor, and is non-transferable. I recently tried to play a song purchased for the Zune on Microsoft Groove and was told the license was no longer available. Good bye $1.29. It would be great if publishers could figure out how to grant licenses across platforms, especially in nascent markets where the storefronts haven’t yet proved themselves.
Serious Insights Commentary: Good advice, and very early. Take this as a starting point. You don’t want to lock yourself into someone else’s constraints. There are no best practices—there aren’t even bad practices at this point. Anybody using a HoloLens in business is plowing the frontier and learning as they go.
Serious Insights Commentary: The same advice for CIOs should hold true for CMOs. If you are working AR you are out ahead of the curve. Keep pushing the edges and learning. No function should act as if it actually knows something before if does.
Serious Insights Commentary: Very interesting speculation. If all holds, the point is well made. We’ll have to wait to see what Apple actually delivers. And BTW, the iPhone, regardless of the model, is already a pretty good AR device, as are the iPads. The interesting development will be screens that make the iPhone 7 as good as the Galaxy S7 when shoved against the face and magnified, and processors that can keep up with mobile VR content (which is highly likely).
Serious Insights Commentary: Intel hasn’t been the tech leader with a name closely associated with VR. Intel wants people to know they are in the VR game. That what this was. Project Alloy is not elegant. It also isn’t tethered…but it also isn’t free of wires. Welcome to the party Intel.
Serious Insights Commentary: Do you feel violated when others invade your personal VR space. I think the important thing here will be context. Google’s Daydream will need to differentiate between consenting space sharing, accidental intrusions and intentional violations.
Serious Insights Commentary: All I can say is I want to see. Perhaps a regular 4K feed of an earth without boundaries will help people realize the Earth doesn’t actually have political boundaries carved into its plains and mountains, coasts and deserts.
Serious Insights Commentary: Human interaction is already governed by social norms, informal agreements, laws and religious advisories. While emergent technology may encourage people to temporarily forget that they are still in the world they were before the technology, the technology does not actually introduce any new unique situations that aren’t governed by existing codes and rules. Do not do to others what you do not want done to you. And don’t be a jerk or a D**k. Follow those rules and everybody in AR and VR will be able to coexist nicely.
Serious Insights Commentary: All you need is your phone to go dragon hunting. Pete’s Dragon is a lot more fun and friendly that finding one of Daenerys Targaryen’s offspring. Even adults will enjoy and the music is good too.
Serious Insights Commentary: This is an emergent behavior (it is not a trend) in which social organizations will try to use VR to leverage their point of view by bringing it home to people in novel ways. PETA wants people to identify with animals so they will lean away from mistreating or slaughtering them. Across the Line gives people an experience of what it’s like to be hassled on the way into a Planned Parenthood office. Expect more of these experiences as VR becomes the latest tool of propaganda on the right and the left.
Serious Insights Commentary: Some believe that in the future, people will present their AR of choice that goes well beyond gender identity. If you want to present as a dragon, a Vulcan or a troll, this tech could make it possible for anybody looking at you to see your CG self rather than your real self. Some also believe that taking off your glasses to see the real person might one day be rude. In some communities, that might be true, but I doubt it will be a universal behavior. It doesn’t matter really, though, if only some want to do it, it appears it will be possible for those who do.
Serious Insights Commentary: Apps like this are all about brands trying to find new ways to engage people in experiences that are hard to scale. By opening them up to VR video, they easily scale. They aren’t however, the same experience (you can’t talk to the engineers, for instance). But it’s step in the right direction. Would love to see more companies documenting their citizenship and charitable work this way, rather than just products.
Serious Insights Commentary: A very interesting look at developer Sulon, a Canadian start-up that reads the world with external cameras and mixes reality with VR and AR simultaneously. They are inventing in the right direction. Watch the video via the link above or watch the Sulon YouTube demo:
Now they just need a giant with better acting chops.
Daniel W. Rasmus
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.