For one national hamburger chain, internal Yammer talk and listening to Twitter altered a new product. The Serendipity Economy can demonstrate value well beyond improved cycle times or reduced costs. Here’s how.
Read the entire post at Fast Company: The Serendipity Economy: How Spontaneity Plus Social Networking Drives Innovation
Here is an image of the post on the Fast Company home page:
[…] The reasons for these two different but similar phenomenon (put more of x into the system, which doesn’t generate linearly more y) is the multiplier. It’s an additional variable that we, in our quest to see simplicity where it sometimes is not, forget about. The good news is that these unconsidered variables in other circumstances can sometimes actually generate more value, especially in a knowledge-based business. You can read more about that in this fascinating article by Daniel Rasmus about the Serendipity Economy. […]