Twitter, Egypt and Strategy

Twitter, Egypt and Strategy

Some people have an issue figuring out Twitter’s strategy. Perhaps today’s events in Egypt have helped them define that strategy: Our goal is to instantly connect people everywhere to what is most meaningful to them.

In the context of this week’s events, this "goal" makes a lot of sense. If gives Twitter a meaningful purpose (at the same level as Google’s mission to organize the world’s information). It is perhaps because twitter is so non-commercial that it is so effective at meeting this goal—not everything needs to be "monetized" to hold value.

Read more on the twitter blog: The Tweets Must Flow

(as a side note, the statement The Tweets Must Flow, rings of Frank Herbert’s Dune Saga which repeatedly states that: the spice must flow. Although many wonder about Twitter’s purpose and are skeptical of its often frivolous, self-serving, indulgent content, the role of twitter as a democratizing voice is a much more worthy one than the perpetuation of an economy based on a cinnamon-reeking, addictive, psychoactive and quantum-interactive substance. I am much happier on a planet where freedom, respect and dialog continue to shape our future, so let the tweets flow)

Samples of the twitter discussion on Egypt from the Twitterverse:


Daniel W. Rasmus

Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.

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