USA Today Facebook @workplace coverage features Serious Insights
Workplace by Facebook is a private social network that has the same look and feel as Facebook, making it an easy tool for employees to adopt, but keeps corporate data separate and secure, Codorniou says. Unlike Facebook, which is supported by advertising, Facebook plans to charge businesses to use Workplace. And its pricing strategy is aggressive: $1 to $3 per user.
It’s a very different model than the ‘everybody in the world is connected’ model that Facebook is used to dealing with,” said Daniel W. Rasmus, principal analyst with Serious Insights. “I don’t know how it competes in that space against proven players who already do that kind of thing.
Daniel W. Rasmus, Founder and Principal Analyst of Serious Insights, is an internationally recognized speaker on the future of work and education. He is the author of several books, including Listening to the Future and Management by Design.