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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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About Serious Insights

At Serious Insights, we help organizations make better strategic decisions by exploring what’s possible, not just what’s probable. Our work is grounded in the belief that knowledge, insight, and imagination form the foundation of organizational advantage. We don’t just analyze trends—we build frameworks that help clients think through uncertainty, prioritize investments, and align decisions with emerging futures.

We bring together decades of expertise in scenario planning, knowledge management, AI strategy, and organizational behavior. Our team doesn’t offer off-the-shelf solutions. Instead, we develop tailored approaches that reflect each organization’s values, constraints, and aspirations. We explore adjacent possibilities, interrogate assumptions, and synthesize interdisciplinary thinking across strategy, innovation, and technology.

Serious Insights operates as a collaborative intelligence firm. We partner with leaders across industries—public and private, for-profit and mission-driven—to interrogate emerging technologies, rethink workflows, and align strategy with evolving external conditions. Our publications, models, and engagements aim to shift mindsets and reveal new patterns—whether we’re advising a library system on future service models, analyzing the economic implications of AI agent platforms, or helping organizations reframe ROI in the face of algorithmic decision-making.

We don’t chase trends; we map the futures they may lead to. And we help our clients do the same—with clarity, rigor, and just the right amount of creative tension.

Our Analysts and Affiliates

Daniel W. Rasmus
Founder and Principal Analyst: KM, AI and Future of Work
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Rob Salkowitz
Associate Analyst: Futures and Media
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Diane Spiegel
Associate Analyst: Human Resources
Richard Morgan
Associate Analyst: Public Sector Technology Strategy
Richard Hulser
Associate Analyst: Libraries and Archives
Sheri McLeish
Associate Analyst: Strategic Content Readiness (AI, DAM and CMS)
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