Vendor Advisory Services
Daniel W. Rasmus has offered vendor advisory services to software and hardware firms for over 30 years.
Dan knows all sides of the technology equation: analyst, vendor, and end-user. He served as VP of Collaboration and Knowledge Management Research at Forrester Research. He led marketing as CMO at GlobalEnglish. As Director of Business Insights, he ran thought leadership for Microsoft Office. At Hughes Aircraft, Dan created a $1M AI training program, developed the enterprise technology architecture and managed end-user computing. At Western Digital, he developed the SMART AI system for pick-and-place programming. Dan has also advised several start-ups and non-profits.
Dan brings unique experiences that allow him to view challenges and opportunities as an analyst, a developer, a CMO, and an enterprise buyer. His advice reflects all aspects of his experience, and his content can be targeted at any of those audiences by speaking in a credible voice they will recognize and trust.
How Serious Insights Delivers Value to the Vendor Community
Let Serious Insights help your developers and marketing teams create better products, improve market positioning, and craft engaging messages. With our memberships, we are just a click away from answering questions whenever you need to talk.
- Storytelling that engages markets and customers
Our thought leadership content offers unique scenario-based perspectives that other firms can’t provide. We maintain a set of compelling and relevant futures that allow us to create content relevant to your brand promise, regardless of which future unfolds. - Innovation
Our scenario-based innovation workshops challenge assumptions and open up new perspectives for product managers, developers and marketers. Dan’s deep understanding of hardware, collaboration, knowledge management and the future of work offers teams credible feedback on products and messaging that will improve features, refine messaging and encourage innovation. - Presentations and webinars
Dan can deliver a hard-hitting keynote on the future state of technology or facilitate an intimate panel discussing your latest product launch. Whether it’s your conference, an industry event or a webinar, Dan has the experience and credibility to inspire, challenge and drive conversation. - Research
We conduct primary and secondary research with the market or with your customers. Our reports offer insight beyond observation, bringing to light a synthesis between customer needs and technology capabilities unique to your products or services.
Thought Leadership Content.
We write everything from books and white papers to video scripts and blog posts. And we also teach our clients how to become thought leaders.
Innovation Workshops.
Scenario-based innovation workshops that challenge assumptions and unleash creativity for product managers, developers and marketers..
“I have had the privilege of working in all aspects of the technology industry. Early in my career, I managed operations, then moved into IT management, where I developed traditional and AI-based business systems and created methodologies and architectures. I documented my experiences and offered my observations in trade journals and presentations. Eventually, I became an IT industry analyst, which created new opportunities for learning and engagement.”
– Daniel W. Rasmus/Principal Analyst, Serious Insights
Become a member!
We’ll put together a customized quote about your project and work with you to get started on your project. Let’s build something together!
This level of membership includes:
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5 hours of remote consultation per month
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Discounts on white papers, webinars, and conference presentations
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Input to our research agenda
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Posts that include briefing content, such as case studies and product releases
Not ready to become a member? Schedule a session with Dan via Calendly and pay for the session with a credit card as part of booking the time.