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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Serious Insights on Strategy & Scenario Planning Posts

Strategy & Scenario Planning Posts

Serious Insights on Strategy & Scenario Planning Posts

The destination for Serious Insights posts related to business strategy and scenario planning.

Watch Dan’s videos from the University System of Georgia scenario planning project here.

Learn more about Dan’s scenario planning work for his class at the University of Washington.


Optimism Is Not a Strategy. It Is an Input.

Optimism Is Not a Strategy. It Is an Input.

on 13 May, 2026

The Serious Insights State of AI 2026 April Update: How Power, Capital, and Governance Will Shape the Next Wave of AI

The Serious Insights State of AI 2026 April Update: How Power, Capital, and Governance Will Shape the Next Wave of AI

on 1 May, 2026

Strategy is the Work of Leaders: Give Up Strategic Planning Theater and Embrace the Reality that Strategy is the Work of Leaders

Strategy is the Work of Leaders: Give Up Strategic Planning Theater and Embrace the Reality that Strategy is the Work of Leaders

on 23 March, 2026

Two Visions for Navigating AI’s Adolescence: Altman and Amodei on the Rite of Passage Ahead

Two Visions for Navigating AI’s Adolescence: Altman and Amodei on the Rite of Passage Ahead

on 6 February, 2026

Intelligence Too Cheap to Meter: Sam Altman’s Vision for the AI-Powered Future

Intelligence Too Cheap to Meter: Sam Altman’s Vision for the AI-Powered Future

on 4 February, 2026

Nexios.ai is Right: In 2026, Organizations Need to Treat AI Agents as Infrastructure

Nexios.ai is Right: In 2026, Organizations Need to Treat AI Agents as Infrastructure

on 21 January, 2026

The Top Ten Ways Scenario Planning Can Go Wrong: 10 Common Pitfalls and How to Avoid Them

The Top Ten Ways Scenario Planning Can Go Wrong: 10 Common Pitfalls and How to Avoid Them

on 25 November, 2025

Xfinity Customer Service Fail: How a Minor Playback Glitch Became a Customer Service Defining Moment

Xfinity Customer Service Fail: How a Minor Playback Glitch Became a Customer Service Defining Moment

on 6 August, 2025

Hamlet, Shakespeare and Uncertainty. Crazed or Confused: What Leaders Can Learn About Uncertainty from โ€˜Hamlet’

Hamlet, Shakespeare and Uncertainty. Crazed or Confused: What Leaders Can Learn About Uncertainty from โ€˜Hamlet’

on 4 August, 2025

Strategic Conversation: Navigate Now and Invent Tomorrow Through Knowledge and Dialogue

Strategic Conversation: Navigate Now and Invent Tomorrow Through Knowledge and Dialogue

on 1 July, 2025

Back to Basics: What is Knowledge Management? 8 Critical Ideas and a Deep Dive on Culture

Back to Basics: What is Knowledge Management? 8 Critical Ideas and a Deep Dive on Culture

on 13 April, 2025

Getting Strategy Wrong: The Top 5 Concepts Organizations Get Wrong about Strategy

Getting Strategy Wrong: The Top 5 Concepts Organizations Get Wrong about Strategy

on 5 February, 2025

Executive Interviews Podcast: Rasmus Explores Scenarios and Strategy During Insightful Conversation with Hayley Foster

Executive Interviews Podcast: Rasmus Explores Scenarios and Strategy During Insightful Conversation with Hayley Foster

on 5 December, 2024

The Human Code Podcast. Rasmus Explores Scenario Planning and The Serendipity Economy: the Scary, the Meh and the Aspirational.

The Human Code Podcast. Rasmus Explores Scenario Planning and The Serendipity Economy: the Scary, the Meh and the Aspirational.

on 2 November, 2024

Rasmus Counsels that Startups Need Scenario Planning in ‘Startups Magazine’: 10 Ways to Approach Uncertain Times With Agility

Rasmus Counsels that Startups Need Scenario Planning in ‘Startups Magazine’: 10 Ways to Approach Uncertain Times With Agility

on 1 November, 2024

Rasmus Explores Scenario Planning with TheBrain in a Webinar: What is Scenario Planning? How Do I Use TheBrain to Support Scenario Planning?

Rasmus Explores Scenario Planning with TheBrain in a Webinar: What is Scenario Planning? How Do I Use TheBrain to Support Scenario Planning?

on 31 October, 2024

Scenario Planning and Communications: How Does Scenario Planning Apply to Communications Jobs?

Scenario Planning and Communications: How Does Scenario Planning Apply to Communications Jobs?

on 21 September, 2024

Hot Video: Dan on ‘Commuters Talking Computers with Coffee…and Pepsi’ hosted by Matt Caton from TheBrain

Hot Video: Dan on ‘Commuters Talking Computers with Coffee…and Pepsi’ hosted by Matt Caton from TheBrain

on 18 September, 2024

Rasmus Shares Research Findings and Takeaways from Computers in Libraries 2024: Tech Access, Trust in Information and AI Top Uncertainties List

Rasmus Shares Research Findings and Takeaways from Computers in Libraries 2024: Tech Access, Trust in Information and AI Top Uncertainties List

on 15 September, 2024

Revisiting the Serendipity Economy: Tech Vendors Still Don’t Offer Value Propositions Beyond Productivity

Revisiting the Serendipity Economy: Tech Vendors Still Don’t Offer Value Propositions Beyond Productivity

on 27 August, 2024

Scenario Planning Misconceptions: The Top 10 Misunderstandings About Scenario Planning

Scenario Planning Misconceptions: The Top 10 Misunderstandings About Scenario Planning

on 26 August, 2024

How Xfinity’s Poor Customer Service and Confusing Pricing Undermine Their Products

How Xfinity’s Poor Customer Service and Confusing Pricing Undermine Their Products

on 23 August, 2024

Discovering AI Guardrails: Not All ChatBots Defend Ethics with the Same Veracity

Discovering AI Guardrails: Not All ChatBots Defend Ethics with the Same Veracity

on 1 August, 2024

The Tens: 10 Lessons from Chopped. What Business Leaders Can Learn from Watching the Food Network Show “Chopped”

The Tens: 10 Lessons from Chopped. What Business Leaders Can Learn from Watching the Food Network Show “Chopped”

on 23 July, 2024

Prime Day Deals from Companies with Products We have Reviewed

Prime Day Deals from Companies with Products We have Reviewed

on 16 July, 2024

Countdown to Comic-Con: Are Cylons Sentient? And Can LLMs Wake Up? Can We Craft Our Own Nightmares? Sow the Seeds of Our Own Destruction?

Countdown to Comic-Con: Are Cylons Sentient? And Can LLMs Wake Up? Can We Craft Our Own Nightmares? Sow the Seeds of Our Own Destruction?

on 8 July, 2024

Future of Learning Uncertainties (from 2015)

Future of Learning Uncertainties (from 2015)

on 21 June, 2024

Revisiting the University System of Georgia Scenarios

Revisiting the University System of Georgia Scenarios

on 20 June, 2024

Apple Intelligence Initial Analysis: Apple Shows the Market How AI Should Be Done on Devices

Apple Intelligence Initial Analysis: Apple Shows the Market How AI Should Be Done on Devices

on 10 June, 2024

Listening to the Future: Revisiting “The Thinking Factory”

Listening to the Future: Revisiting “The Thinking Factory”

on 10 May, 2024

Earth Day Sustainable Tech Packaging Recommendations for Earth Day 54

Earth Day Sustainable Tech Packaging Recommendations for Earth Day 54

on 22 April, 2024

The April 2024 Serious Insights Bookshelf: 2 Books That Explore Love and Language

The April 2024 Serious Insights Bookshelf: 2 Books That Explore Love and Language

on 10 April, 2024

CES 2024 News: Preconference Announcements Businesses Should Know About

CES 2024 News: Preconference Announcements Businesses Should Know About

on 5 January, 2024

Star Trekย Books: 3 Books, 9 Takeaways for Business Leaders

Star Trekย Books: 3 Books, 9 Takeaways for Business Leaders

on 3 January, 2024

Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months

Future of Work Forecasts 2024: Driving Forces Shaping the Future of Work in the Next 12 Months

on 28 December, 2023

Fake News and Sloppy Editing: Scientific American and InStyle Offer Examples of Speed Triumphing Over Quality

Fake News and Sloppy Editing: Scientific American and InStyle Offer Examples of Speed Triumphing Over Quality

on 16 August, 2023

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