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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Strategy & Scenarios

What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities

What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities

on 11 March, 2023

4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.

4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.

on 11 March, 2023

AI and Context: Why Training AI with So Much Knowledge Leaves in Unable to Understand Context

AI and Context: Why Training AI with So Much Knowledge Leaves in Unable to Understand Context

on 27 February, 2023

Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership

Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership

on 20 January, 2023

CIO Priorities 2023: What CIOs need to Worry About in Early 2023

CIO Priorities 2023: What CIOs need to Worry About in Early 2023

on 29 November, 2022

Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future

Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future

on 11 November, 2022

The Role of Uncertainties in Scenario Planning

The Role of Uncertainties in Scenario Planning

on 8 November, 2022

Digital Transformation Failures Part 4: Faith, Cliches, and Other Mistakes

Digital Transformation Failures Part 4: Faith, Cliches, and Other Mistakes

on 25 August, 2022

Digital Transformation Failures Part 3: Giving in to Distraction

Digital Transformation Failures Part 3: Giving in to Distraction

on 5 August, 2022

A Serious Insights How To: Creating A Maturity Model Assessment

A Serious Insights How To: Creating A Maturity Model Assessment

on 28 July, 2022

Digital Transformation Failures Part 2: Over-promising and Recognizing Limitations

Digital Transformation Failures Part 2: Over-promising and Recognizing Limitations

on 20 July, 2022

Why Trying to Future-Proof Anything Will Fail

Why Trying to Future-Proof Anything Will Fail

on 12 July, 2022

Digital Transformation Failures Part 1: Not Preparing Properly

Digital Transformation Failures Part 1: Not Preparing Properly

on 11 July, 2022

Reflections on Digital Transformation: 4 Critical To-Dos for Navigating Change

Reflections on Digital Transformation: 4 Critical To-Dos for Navigating Change

on 10 May, 2022

3 Simple Rules for Writing a Good SIIA CODiE Award Submission: Focus on Aligning Evidence with Judging Criteria

3 Simple Rules for Writing a Good SIIA CODiE Award Submission: Focus on Aligning Evidence with Judging Criteria

on 12 April, 2022

The Russian Invasion of Ukraine Emerging Uncertainties: Adding New Variables to Already Complex Scenarios

The Russian Invasion of Ukraine Emerging Uncertainties: Adding New Variables to Already Complex Scenarios

on 7 March, 2022

Ten Things No One Tells You About Your First 60 Days as CIO

Ten Things No One Tells You About Your First 60 Days as CIO

on 21 February, 2022

‘A Natural History of Human Thinking’ Review. Michael Tomasello’s Slog Through the Human Mental Development

‘A Natural History of Human Thinking’ Review. Michael Tomasello’s Slog Through the Human Mental Development

on 15 February, 2022

CES 2022 and the Future of Trade Shows [Video]

CES 2022 and the Future of Trade Shows [Video]

on 12 January, 2022

CES 2022 Analysis: Themes That Will Influence How We Work and Live in 2022 and Beyond [videos]

CES 2022 Analysis: Themes That Will Influence How We Work and Live in 2022 and Beyond [videos]

on 10 January, 2022

CES 2022 Personal Productivity: Innovations to Elevate Creation, Storage, and Sharing

CES 2022 Personal Productivity: Innovations to Elevate Creation, Storage, and Sharing

on 7 January, 2022

5 Recommendations for How PC Manufacturers Can Create Better Business Laptop Buying Experiences

5 Recommendations for How PC Manufacturers Can Create Better Business Laptop Buying Experiences

on 6 January, 2022

Happy New Year! Serious Insights Tops 65K Readers in 2021!

Happy New Year! Serious Insights Tops 65K Readers in 2021!

on 3 January, 2022

Scenario Planning: 6 Reasons Data-Driven Forecasting Needs Scenarios

Scenario Planning: 6 Reasons Data-Driven Forecasting Needs Scenarios

on 15 December, 2021

Welcome to the Metaverse. I Would Like to Go Home Now.

Welcome to the Metaverse. I Would Like to Go Home Now.

on 26 November, 2021

Scenarios and Human Resources: 6 Reasons Scenarios and Foresight are Critical to HR

Scenarios and Human Resources: 6 Reasons Scenarios and Foresight are Critical to HR

on 30 October, 2021

Why Every Start-up Needs Marketing

Why Every Start-up Needs Marketing

on 8 October, 2021

Why It’s Time to Adopt Agile Scenario Planning

Why It’s Time to Adopt Agile Scenario Planning

on 24 August, 2021

12 Hybrid Work Fears Managers Must Face

12 Hybrid Work Fears Managers Must Face

on 6 August, 2021

The Microsoft Viva Employee Experience Platform Should be a Work Experience Platform

The Microsoft Viva Employee Experience Platform Should be a Work Experience Platform

on 5 February, 2021

CES 2021: Early reveals of WFH technology promise improved work experiences

CES 2021: Early reveals of WFH technology promise improved work experiences

on 11 January, 2021

Scenario Workshop Expectations or What to Expect When You’re Expecting a Scenario Plan

Scenario Workshop Expectations or What to Expect When You’re Expecting a Scenario Plan

on 5 February, 2020

Strategy and The Environment: Why Engineering To Save The Planet of Our Memory May Be The Wrong Choice

Strategy and The Environment: Why Engineering To Save The Planet of Our Memory May Be The Wrong Choice

on 20 September, 2019

Scenario Planning and Agility: The Case for Scenarios In an Uncertain World

Scenario Planning and Agility: The Case for Scenarios In an Uncertain World

on 11 June, 2019

CES 2019 Wrap-up: What We Learned and the Best of CES 2019 [Video]

CES 2019 Wrap-up: What We Learned and the Best of CES 2019 [Video]

on 16 January, 2019

CES 2019: Serious Insights Watch List

CES 2019: Serious Insights Watch List

on 7 January, 2019

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