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Serious Insights

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Knowledge Management

Knowledge management concept image.

The latest insights on knowledge management from Serious Insights.

For more serious insights on knowledge management, see the new Serious Insights on KM SubStack. On this SubStack, I focus on traditional KM concepts and how they are evolving in the context of AI. I revisit my positions from Hughes Aircraft, Forrester Research, and Microsoft, reintroducing them with an emphasis on synergies and opportunities in AI. Long-time readers know that I often included AI-based technologies in my earlier analysis. In this substack, I will reflect on what I got right and what I got wrong about todayโ€™s AI versus the AI of the 80s and 90s.

See our Business Services page for more information on how we can help you manage your knowledge more effectively, build better communities, and make your content AI-ready.

Serious Insights Business Advisory Services

Read Dan’s APQC 2025 Knowledge and Process Conference Keynote Page


Access Innovations Leaders on Semantic Enrichment and Why The Scholarly Publishing Model Is The Blueprint for AI Readiness: A Serious Insights Interview

Access Innovations Leaders on Semantic Enrichment and Why The Scholarly Publishing Model Is The Blueprint for AI Readiness: A Serious Insights Interview

on 21 April, 2026 by Sheri McLeish

Access Innovations Leaders on Semantic Enrichment and Why The Scholarly Publishing Model Is The Blueprint for AI Readiness And the days of XML Are Numbered The AI revolution is exposing a fundamental โ€ฆ

From Content to Knowledge Infrastructure: Why Your 2026 Strategy Needs an Authority Architecture

From Content to Knowledge Infrastructure: Why Your 2026 Strategy Needs an Authority Architecture

on 20 February, 2026 by Sheri McLeish

From Content to Knowledge Infrastructure: Why Your 2026 Strategy Needs an Authority Architecture We have crossed a threshold. For the better part of two decades, โ€œContent is Kingโ€ served as the raโ€ฆ

How a Taxonomy Becomes an Ontology in the Real World

How a Taxonomy Becomes an Ontology in the Real World

on 14 December, 2025 by Daniel W. Rasmus

How a Taxonomy Becomes an Ontology in the Real World Cynefinโ€™s Dave Snowden was right to call on philosophy when he pushed back on my claim that a conference lanyard and badge formed a โ€œliving ontโ€ฆ

Putting Knowledge in Writing: Modern KM and AI Can Elevate How Documents Transmit Knowledge

Putting Knowledge in Writing: Modern KM and AI Can Elevate How Documents Transmit Knowledge

on 24 November, 2025 by Daniel W. Rasmus

This article examines why documents are only fragments of knowledge, how generative AI exposes brittle content, and why access alone never guarantees understanding. It argues for context-rich knowledgโ€ฆ

APQC Communities of Practice Survey Findings Reveal Design and Strategy Gaps Organizations Must Close to Make CoPs Effective and Relevant

APQC Communities of Practice Survey Findings Reveal Design and Strategy Gaps Organizations Must Close to Make CoPs Effective and Relevant

on 15 August, 2025 by Daniel W. Rasmus

APQC Communities of Practice Survey Findings Reveal Design and Strategy Gaps Organizations Must Close to Make CoPs Effective and Relevant Surveys, even when well-crafted, reveal only what respondents โ€ฆ

Mind Mapping and AI: From Personal Insight Capture to Strategic Empowerment

Mind Mapping and AI: From Personal Insight Capture to Strategic Empowerment

on 3 July, 2025 by Daniel W. Rasmus

Mind Mapping and AI: From Personal Insight Capture to Strategic Empowerment Since the late 1990s, mind mapping has been a digital proxy for representing Tony Buzan’s freewheeling paper-based mapโ€ฆ

Back to Basics: What is Knowledge Management? 8 Critical Ideas and a Deep Dive on Culture

Back to Basics: What is Knowledge Management? 8 Critical Ideas and a Deep Dive on Culture

on 13 April, 2025 by Daniel W. Rasmus

Back to Basics: What is Knowledge Management? As we move deeper into the era of artificial intelligence, it is important to not just tie knowledge management to the development of AI, but to resist knโ€ฆ

The Tens: KM and Enterprise AIโ€•10 Actions KM Leaders Should Take to Ensure More Robust Enterprise AI

The Tens: KM and Enterprise AIโ€•10 Actions KM Leaders Should Take to Ensure More Robust Enterprise AI

on 12 April, 2025 by Daniel W. Rasmus

The Tens: KM and Enterprise AIโ€•10 Actions KM Leaders Should Take to Ensure More Robust Enterprise AI As a follow-up to my post, Knowledge Management and AI: Revisiting the Need to Apply KM Practicesโ€ฆ

Knowledge Management and AI: Revisiting the Need to Apply KM Practices and Technology to Enterprise AI Success

Knowledge Management and AI: Revisiting the Need to Apply KM Practices and Technology to Enterprise AI Success

on 11 April, 2025 by Daniel W. Rasmus

At APQCโ€™s 2025 KM Conference, I challenged attendees to stop treating AI like magic and start managing it like knowledge. From opaque guardrails to missing metadata, AI systems are increasingly embeโ€ฆ

7 Reasons AI Needs Knowledge Management

7 Reasons AI Needs Knowledge Management

on 20 February, 2024 by Daniel W. Rasmus

7 Reasons AI Needs Knowledge Management Cover image by DALLE-3 using a summary of this article as a prompt. Much of the discussion about generative AI and the future of work focuses on the potential fโ€ฆ

AI and Knowledge Management: How AI Will Transform the Capture, Curation and Retrieval of Knowledge

AI and Knowledge Management: How AI Will Transform the Capture, Curation and Retrieval of Knowledge

on 2 December, 2023 by Daniel W. Rasmus

AI and Knowledge Management: How KM Will Change As a complement to my long reflection on KMWorld 2023, I offer this more practical set of insights on specific ways KM will likely evolve with AI integrโ€ฆ

Reflections on KMWorld 2023: How Will AI Change Knowledge Management?

Reflections on KMWorld 2023: How Will AI Change Knowledge Management?

on 1 December, 2023 by Daniel W. Rasmus

Reflections on KMWorld 2023: How Will AI Change Knowledge Management? Many at the November KMWorld 2023 Conference in Washington DC projected disappointment in what the knowledge management (KM) disciโ€ฆ

Fake News and Sloppy Editing: Scientific American and InStyle Offer Examples of Speed Triumphing Over Quality

Fake News and Sloppy Editing: Scientific American and InStyle Offer Examples of Speed Triumphing Over Quality

on 16 August, 2023 by Daniel W. Rasmus

Fake News and Sloppy Editing: Scientific American and InStyle Offer Examples of Speed Triumphing Over Quality. There are plenty of instances of opinion or misinformation parading as fact. Sloppy editiโ€ฆ

AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context

AI and Context: Why Training AI with So Much Knowledge Leaves it Unable to Understand Context

on 27 February, 2023 by Daniel W. Rasmus

Machine learning training sets focus on precise aspects of a domain. A machine learning algorithm trained on the identification of cancer cells does that job with accuracy and precision. The algorithmโ€ฆ

The Problem With Document References and How Knowledge Management Fails Us

The Problem With Document References and How Knowledge Management Fails Us

on 27 October, 2022 by Daniel W. Rasmus

The Problem With Document References and How Knowledge Management Fails Us The other day a colleague called and asked about the best way to find a concept within an enterprise document repository.&nbsโ€ฆ

Knowledge, Collaboration and the Global Environmental Dialog

Knowledge, Collaboration and the Global Environmental Dialog

on 29 December, 2021 by Daniel W. Rasmus

In 2013, I was asked by the Chinese government to join the United States delegation to the Tai Hu World Cultural Forum in Hangzhou. The following is the paper I provided to accompany my presentation. โ€ฆ

Top Research 2020: Serious Insights

Top Research 2020: Serious Insights

on 7 January, 2021 by Daniel W. Rasmus

We are grateful to our readers who trust us to advise them on their strategies, operations, and how they work through collaboration and knowledge management. This list highlights the most read researcโ€ฆ

How Do I Become a Knowledge Worker?

How Do I Become a Knowledge Worker?

on 16 July, 2020 by Daniel W. Rasmus

The idea of the knowledge worker stems from Peter Druckerโ€™s 1950 and 60s work. The term was first used in his book, The Landmarks of Tomorrow where Drucker explored the characteristics of workers whโ€ฆ

Getting A Handle On What Your Organization Knows: Knowledge Management And The Covid Quarantine

Getting A Handle On What Your Organization Knows: Knowledge Management And The Covid Quarantine

on 12 May, 2020 by Daniel W. Rasmus

Knowledge Management And The Covid Quarantine: Acting as a learning organization remains critical during the Covid Quarantine. Knowledge Management is perhaps more important now than ever. Organiโ€ฆ

Ready for KM? A Knowledge Management Assessment Tool

Ready for KM? A Knowledge Management Assessment Tool

on 8 February, 2019 by Daniel W. Rasmus

A Knowledge Management Assessment Tool A knowledge management assessment tool. Is my organization ready for knowledge management? That may not seem like a common question, but it should be. Knowledge โ€ฆ

KMWorld 2018: Knowledge Management in the Age of AI, IoT and XR

KMWorld 2018: Knowledge Management in the Age of AI, IoT and XR

on 28 December, 2018 by Daniel W. Rasmus

KMWorld 2018: Knowledge Management in the Age of AI, IoT and XR On November 7, 2018, I gave a talk at KMWorld 2018 on knowledge management in the age of artificial intelligence, the Internet of Thingsโ€ฆ

Scenario Planning: How to Test Scenarios

Scenario Planning: How to Test Scenarios

on 22 October, 2018 by Daniel W. Rasmus

As an organization converges on a set of long-range scenarios, it typically wants to validate its scenarios. Since scenarios reflect logical speculations about the future, there is no right or wrong aโ€ฆ

Knowledge and Expertise:ย Mental work modes and switching gearsย 

Knowledge and Expertise:ย Mental work modes and switching gearsย 

on 2 October, 2018 by Daniel W. Rasmus

Knowledge and Expertise:ย  Most mental work falls into three distinct modes: synthesis, delivery, and collaboration. Knowledge synthesis Knowledge synthesis is usually a form of research characterizedโ€ฆ

Knowledge and Innovation: 21 Critical Innovation Principles that Benefit from Knowledge Management

Knowledge and Innovation: 21 Critical Innovation Principles that Benefit from Knowledge Management

on 10 September, 2018 by Daniel W. Rasmus

Knowledge and Innovation: 21 Innovation Principles That Benefit from a KM Perspective Knowledge management often sounds like a controlling function, but it can also be a liberating one. Seeking knowleโ€ฆ

What can universities, colleges and museums learn from knowledge management about how to adapt?

What can universities, colleges and museums learn from knowledge management about how to adapt?

on 26 July, 2018 by Daniel W. Rasmus

Education and museum knowledge management It seems counter-intuitive to advise learning organizations about how to implement learning, but educational institutions and museums often find themselves loโ€ฆ

Donโ€™t Deploy IoT Without Knowledge Management

Donโ€™t Deploy IoT Without Knowledge Management

on 29 June, 2018 by Daniel W. Rasmus

Donโ€™t Deploy IoT Without Knowledge Management The Internet of Things (ioT) empowers organizations to apply knowledge management (KM) in the physical world. IoT provides a platform for capturing and โ€ฆ

Why Strategy Needs Knowledge Management

Why Strategy Needs Knowledge Management

on 24 May, 2018 by Daniel W. Rasmus

Why Strategy Needs Knowledge Management Strategy requires knowledge. Too often, strategy begins with a foray into an environmental scanโ€”a knowledge project initiated to develop the context for the sโ€ฆ

What is the Chief Knowledge Officer Job? 14 Important Responsibilities and Accountabilities

What is the Chief Knowledge Officer Job? 14 Important Responsibilities and Accountabilities

on 11 May, 2018 by Daniel W. Rasmus

What is the Chief Knowledge Officer Job? At the highest level, the Chief Knowledge Officer job, or CKO job, includes managing the processes, practices, and technical specifications for the capture, reโ€ฆ

What is the difference between Data, Information, Knowledge and Wisdom?

What is the difference between Data, Information, Knowledge and Wisdom?

on 29 March, 2018 by Daniel W. Rasmus

What is the difference between Data, Information, Knowledge and Wisdom? Need help with your KM Strategy? Click here for the Serious Insights Business Advisory Services. The debate over the relationshiโ€ฆ

Sensors and Knowledge Required to Reduce Threats to Aging Industrial Infrastructure

Sensors and Knowledge Required to Reduce Threats to Aging Industrial Infrastructure

on 5 February, 2018 by Daniel W. Rasmus

Knowledge and aging industrial infrastructure require organizations to think about the knowledge embedded in their infrastructure, and the knowledge required to embrace digital transformation. For mosโ€ฆ

Accounting for Knowledge in Mergers and Acquisitions

Accounting for Knowledge in Mergers and Acquisitions

on 16 June, 2015 by Daniel W. Rasmus

Accounting for Knowledge in Mergers and Acquisitions The Serious Insight  Knowledge in Mergers and Acquisitions: Knowledge is central to the success or failure of a merger or acquisition. The valโ€ฆ

Inheriting Other People’s Thinking

Inheriting Other People’s Thinking

on 19 April, 2015 by Daniel W. Rasmus

Inheriting Other People’s Thinking We have all experienced what I callย Inheriting Other People’s Thinking. A stack of files, a directory on a server or some other form of “organizedโ€ฆ

Why the Chief Data Officer (CDO) Role Is Regressive & Dangerous

Why the Chief Data Officer (CDO) Role Is Regressive & Dangerous

on 16 March, 2015 by Daniel W. Rasmus

The rise of the CDO is regressive because data is an input to information & knowledge, and it is dangerous because it reinforces the propensity of organizations to focus on the moment rather tโ€ฆ

Knowledge Management: The Price of Entry

Knowledge Management: The Price of Entry

on 25 November, 2014 by Daniel W. Rasmus

Knowledge Management: The Price of Entry Knowledge management requires a price, and good design an even higher price. It is important that those involved in knowledge management pay attention, acutelyโ€ฆ

Working in an Aging Country: Learning from and Teaching Older Workers

Working in an Aging Country: Learning from and Teaching Older Workers

on 17 July, 2014 by Daniel W. Rasmus

Learning from and Teaching Older Workers According to theย OECDย the aging US is at risk from antique policies and prejudices that fail to appreciate the benefits of a workforce of experience. It is pโ€ฆ

Knowledge Management Failures Get Georgia’s Government Stuck in the Snow

Knowledge Management Failures Get Georgia’s Government Stuck in the Snow

on 31 January, 2014 by Daniel W. Rasmus

The first thing all reporters, and eventually lawyers, ask, is: “Who knew what when?” In the case of emergency response or disaster recovery, there should be no doubt, because the organizaโ€ฆ

It’s Time to STOP Talking About Company Culture

It’s Time to STOP Talking About Company Culture

on 15 November, 2013 by Daniel W. Rasmus

It’s Time to STOP Talking About Company Culture From my November 2013 Newsletter: Over the last month, I keynoted the Chief Learning Officer Symposium and KMWorld. At both conferences, many speaโ€ฆ

Dan Addresses World Cultural Forum on Knowledge, The Environment and Civilization

Dan Addresses World Cultural Forum on Knowledge, The Environment and Civilization

on 20 May, 2013 by Daniel W. Rasmus

Dan Addresses World Cultural Forum on Knowledge, The Environment and Civilization On May 18th-19th May, 2013, Dan presented to the World Cultural Forum (TCF) in Hangzhou, China. Here is the abstract oโ€ฆ

Which is more important: Execution or Strategy?

Which is more important: Execution or Strategy?

on 11 October, 2012 by Daniel W. Rasmus

A recent Strategy + Business article posed just this question: Strategy or Execution: Which Is More Important? I believe the answer is both. Execution without strategy is aimless. Strategy without exeโ€ฆ

A New Model for Categorizing Collaboration Technology

A New Model for Categorizing Collaboration Technology

on 21 September, 2012 by Daniel W. Rasmus

The traditional categorization of collaboration software no longer reflects the way people actually work. As we text over phones in the same room, or chat via instant messaging in the same meeting,ย  โ€ฆ

How to Unshackle Yourself from E-mail

How to Unshackle Yourself from E-mail

on 27 August, 2012 by Daniel W. Rasmus

On this Harvard Business Review blog this morning, Daniel Markovitz, wrote a piece titled: How to Break Free from Email Jail. I appreciate Daniel’s manufacturing analogy of creating a pull systeโ€ฆ

The Tens โ€” Knowledge Management Success Factors

The Tens โ€” Knowledge Management Success Factors

on 26 March, 2012 by Daniel W. Rasmus

  download a PDF here. Knowledge Management Success Factors These then Knowledge Management Success Factors will help any organization get started on the right foot. Document the value propositioโ€ฆ

Embracing Video for Organizational Learning: An Interview with Dan Rasmus on Video, Learning and Knowlege Management

Embracing Video for Organizational Learning: An Interview with Dan Rasmus on Video, Learning and Knowlege Management

on 26 March, 2012 by Daniel W. Rasmus

Embracing Video for Organizational Learning More at Mediaplatform.com Dan Rasmus Discusses Knowledge Management from MediaPlatform on Vimeo.โ€ฆ

Must Listen: Reinventing Discovery: The New Era Of Networked Science

Must Listen: Reinventing Discovery: The New Era Of Networked Science

on 17 November, 2011 by Daniel W. Rasmus

A must-listen interview from Seattle’s KUOW THE CONVERSATION. Reinventing Discovery delivers a highly recommended new way to see science. It hints about how the Serendipity Economy is becoming rโ€ฆ

MediaPlatform Knowledge Management Interview: The Value of Video In Knowledge Management

MediaPlatform Knowledge Management Interview: The Value of Video In Knowledge Management

on 6 June, 2011 by Daniel W. Rasmus

MediaPlatform Knowledge Management Interview: The Value of Video In Knowledge Management Daniel W. Rasmus Discusses Knowledge Management from MediaPlatform on Vimeo. The MediaPlatform Knowledge Manageโ€ฆ

What’s the Issue with Apple Magazine Subscriptions

on 15 February, 2011 by Daniel W. Rasmus

As a consumer, I see nothing wrong with subscriptions coming through the Apple App Store, as was announced today (Apple Launches Subscriptions on the App Store). At least from the business model standโ€ฆ

What We Wonโ€™t Learn from IBMโ€™s Watson Playing Jeopardy!

What We Wonโ€™t Learn from IBMโ€™s Watson Playing Jeopardy!

on 17 January, 2011 by Daniel W. Rasmus

The game show Jeopardy! will host an unusual array of contestants on Februrary 14-16, 2011. Two of the shows superstars, Ken Jennings and Brad Rutter, will be pitted against Watson, an artificial inteโ€ฆ

Management by Design: What’s in it for Your Organization? #MBDBK

on 6 January, 2011 by Daniel W. Rasmus

I do a fair amount of marketing consulting, and we spend hours talking about value propositions. So I thought I would share the value proposition for Management by Design. And today is a good day to hโ€ฆ

The Strategic Value of Knowledge in M&A

The Strategic Value of Knowledge in M&A

on 3 January, 2011 by Daniel W. Rasmus

This week’s (January 03, 2011) McKinsey missive focuses on the strategic value of IT in M&A. All well and good, and I encourage your review, but I think there is a bigger issue, and that is โ€ฆ

Why Faculty Should Employ Technology Du Jour

on 29 November, 2010 by Daniel W. Rasmus

I have talked to many K-12 educators, as well as college professors. Some are adventurous technophiles, and others are resistant, reluctant or not technology capable of embracing new technology as movโ€ฆ

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