• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Services
    • Strategy and Scenarios
    • Thought Leadership & Content Marketing
  • Reviews
    • CES 2023
    • All Hardware Reviews
    • Headphone Reviews
    • USB-C Hub Reviews
    • Software Reviews
  • Advisory Research
    • Hybrid Work
    • Collaboration
    • Knowledge Management
    • The Metaverse
    • Strategy & Scenarios
    • Management
    • Marketing
    • Learning Reimagined
    • Serious Insights: The 10s
    • Special Reports
    • Sponsored Research
  • About Us
    • Daniel W. Rasmus
    • Daniel W. Rasmus Appearances
    • Videos
    • Clients
    • Photos
    • Books
      • Management by Design
      • Listening to the Future
      • Twelve Ways to Escape an Alien
      • Older Books
    • Twitter
    • Daniel W. Rasmus World Travel
    • Dan’s Quotes
    • Community
    • Site Disclaimer
    • Privacy Policy
  • News
  • Contact Us
    • Book Daniel W. Rasmus
    • Newsletter Subscription
    • Product Evaluation Request Form
    • Wedding Ceremonies
Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram

Dan’s Quotes

Dan’s comments appear regularly in national and international publications and in various online media outlets.

Rasmus said, Millennials use technology and “time shifting” outside the mode of a traditional corporate mentality, in a manner that may be more suited to telecommuting and flexible hours. “Government has to step up and recognize these changes in the work force.”

—Public CIO (2006, October/November)

One possible scenario could be the emergence of ‘citizen regulators.’ Bloggers are already exposing more of companies’ internal workings, and their voices have been amplified by the ability of social media to communicate to audiences with an interest in the organization. You may start to see employees do what they have not done before. 

—Business redefined. A look at the global trends that are changing the world of business. Ernst & Young.

Dan Rasmus, director of information work vision in Microsoft’s Information Worker group, waxes positive about Millennials having these “supernetworks” outside of work. “As they progress through careers, they’re going to bring that supernetwork with them,” Rasmus says. “They will also bring with them an erasure of boundaries and a collective intelligence that is worldwide and not necessarily owned by the company.

—Pink. ‘Welcome to the Matrix’

They have no expectation that the first place they work will at all be related to their career, so they’re willing to move around until they find a place that suits them,” says Dan Rasmus, who runs a workplace think tank for Microsoft. Thanks to their overinvolved boomer parents, this cohort has been coddled and pumped up to believe they can achieve anything. Immersion in PCs, video games, email, the Internet, and cell phones for most of their lives has changed their thought patterns and may also have actually changed how their brains developed physiologically. These folks want feedback daily, not annually. And in case it’s not obvious, millennials are fearless and blunt. If they think they know a better way, they’ll tell you, regardless of your title.

—Fast Company. Scenes from the Culture Clash

Daniel Rasmus suggested the possibility of bundling exclusive paid social and content channels with books, giving buyers premium access to both the authors and the community of experts/sources that contributed to their works. Some kind of incentive system—micropayments, loyalty points, rating scores, etc.—could be used to recognize and reward high-value contributors to the community and could create a unique incentive for buying a book rather than borrowing it.

—Publisher’s Weekly. The Future of Reading.

Interviews

Sometimes, executives will throw their hands up and say the world is uncertain and not really think through what that means. One of the things that we advise is that you put a name on it, so you say, ‘we don’t know how the financial markets are going to turn out, we don’t know what globalisation is going to look like in the future.’ That frees you to start having an exploration of what those possibilities are and to really engage your imagination and I think, more so than anything at this point, is to engage our imaginations as we go forward.

—Times Online

But it’s the cultural consequences of shunning the corporeal moment in favor of the virtual one that are murkier. Dan Rasmus, director of business insights at Microsoft and co-author of Listening to the Future: Why It’s Everybody’s Business, calls one effect digital autism: When you’re engrossed in the digital world, you’re more disconnected from the social and physical world. In particular, it’s the so-called virtuals, those born after 1999, who need watching. “They have parents and elder siblings behaving in a different way, so what are they learning about what’s the right way to behave?

—USA Today. ‘Tweeting, texting render avid users ‘present yet absent’

Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.

—INK, What is thought leadership?

Primary Sidebar

Subscribe to Serious Insights

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7,674 other subscribers

Shop Amazon’s New Year Sale

Top Posts

  • JBL Charge 5 Review: A Meaty Portable Speaker Ready to Conquer Any Environment
    JBL Charge 5 Review: A Meaty Portable Speaker Ready to Conquer Any Environment
  • Sleep Number 360 iLE Smart Bed Review: A Bed That Seriously Tries to Get Your Number
    Sleep Number 360 iLE Smart Bed Review: A Bed That Seriously Tries to Get Your Number
  • Sennheiser MOMENTUM True Wireless 3 Earbuds Review: Fine Tuned for Music
    Sennheiser MOMENTUM True Wireless 3 Earbuds Review: Fine Tuned for Music
  • JBL Tune 215TWS Review: Great Wireless Earbuds on a Budget
    JBL Tune 215TWS Review: Great Wireless Earbuds on a Budget
  • Strategy: What Nokia Needs to Do To Survive
    Strategy: What Nokia Needs to Do To Survive

Recent Comments

  • Esr Ipad Case – howtoitech.com on ESR Rebound Magnetic Keyboard Case for iPad Pro 12.9 Review: A Keyboard Case that Envokes Apple’s Magic at a Much Lower Price
  • Daniel W. Rasmus on Mophie Powerstation Go Rugged Review: 4 Batteries That Empower Exuberant Charging Experiences for Those Really on the Go
  • N byjelid on Mophie Powerstation Go Rugged Review: 4 Batteries That Empower Exuberant Charging Experiences for Those Really on the Go
  • Javaria Mustafa on 12 Hybrid Work Fears Managers Must Face
  • Neharawat001 on JBL Live 300TWS Earbuds Review: Utility True Wireless Earbuds That Aspire to More

Footer

Sitemap

  • Blogs
  • Book Daniel W. Rasmus
  • About Daniel W. Rasmus
  • Serious Insights LLC Disclaimer
  • Privacy Policy
  • Newsletter Subscription

Archives

Tag Cloud

ABC Android Apple AR artificial intelligence Big Data BusinessWeek CES Cisco coronavirus Covid-19 Customer Service Dell Disney Disneyland Enterprise 2.0 facebook Fast Company google Harvard Business Review HBR HP HTC IBM Innovation IoT iPad iPhone JBL Klout Management By Design Microsoft mission statement Netflix Nokia NPR scenario planning Star Trek Stephen Elop survey Telestial Thought Leadership twitter virtual reality VR

Copyright 2009-2023 Serious Insights LLC | Log in

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.