Serious Insights
Technology Advisory and Strategic Foresight Grounded in Real-world Experience
Serious Insights is a boutique analyst firm dedicated to helping our customers navigate change effectively. Our clients leverage our unique, scenario-based analysis approach to rethink strategy, develop more innovative products and services, achieve better returns on technology investments, and discover new insights from customers.
We stay close to technology by evaluating the most innovative hardware and software. We also provide clients with actionable advice driven by industry events and emerging ideas.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting engagements.
Provocative
Keynotes ↗
Ask Dan to challenge, enthuse and inspire attendees at your next corporate meeting or global event.
Insightful
Reviews ↗
Let Dan’s hands-on reviews guide your business and personal technology buying decisions.
Strategy &
Scenarios ↗
Leverage Dan’s deep experience in scenario planning to challenge assumptions and navigate uncertainty.
Client Testimonials
Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.
Rana Stanfill-Hobbs
Director of Insights at UKG (Ultimate Kronos Group)
… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..
Robin Jeffers
Institutional Effectiveness & Outcomes Assessment, Bellevue College
…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).
Matt Miszewski
Vice President, Salesforce
Daniel W. Rasmus
Analysis, Reviews and Commentary have appeared in…
- AI Expert
- Astronomy
- Business Partner Magazine
- Boing Boing
- Byte
- CIO and CIO.com
- Chief Learning Officer
- Computers In Libraries
- Crosscut
- Cyber Strategies at the Frontier of Law & Business
- Distributed Object Computing (columnist)
- FastCompany.com
- Geekwire.com
- Government ELearning!
- HBR.com
- InformationWeek
- Innovate (Fischler School of Education and Human Services, Nova Southeastern University)
- Insurance
- Intelligent Enterprise
- Intelligent Systems
- iPhoneLife (columnist)
- Knowledge Management Review
- MACazine
- MacGuide
- MacTech Quarterly
- MacToday
- MacUser
- MacWeek
- MacWorld
- Manufacturing Systems (editor)
- Mondo 2000
- NASA ASK
- Object Magazine (columnist)
- P&IM Review (columnist)
- PC AI (columnist & editor)
- PC Magazine
- PCWeek/eWEEK
- Pen Computing
- People Matters
- PopMatters
- Pund-IT
- Sales and Service Excellence
- Startups Magazine
- Strategy+Business
- Talent Management
- Techspective
- The African Business Review
- The Office
- University Business
- UNIX Review
- Wired
- Workstation News
Recent and Upcoming Events
2026 Microsoft 365 Community Conference
Good Practice: Designing Communities for Viva Engage
The New Feedback Loop: Mastering Feedback Between AI and Knowledge Management
Challenging Insights and Practical Advice
Our Latest Insights & Reviews
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