Serious Insights
Thought leadership grounded in real leadership
Serious Insights is a boutique analyst firm dedicated to helping our customers navigate change effectively. Our clients ask us to help them rethink strategy, challenge assumptions about products and services, and discover new ways to learn from customers.
We stay close to technology by evaluating the most innovative, useful, and well-made hardware and software. We also contribute our own perspectives on industry news and emerging ideas.
Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, leads Serious Insights’ research, reviews, and consulting engagements.
Provocative
Keynotes ↗
Ask Dan to challenge, enthuse and inspire attendees at your next corporate meeting or global event.
Insightful
Reviews ↗
Let Dan’s hands-on reviews guide your business and personal technology buying decisions.
Strategy &
Scenarios ↗
Leverage Dan’s deep experience in scenario planning to challenge assumptions and navigate uncertainty.
Critical Insights with Practical Applications
Recent and Upcoming Events
Why Generative AI Is Not Coming for Your Job
Exploring the limitations and promise of generative AI.
Generative AI: ChatGPT+ & Libraries
With Barbie Keiser, Information Resources Management Consultant
Our futurist and forward tech thinker shares the stage with a library practitioner to share up-to-date research on the latest capabilities of ChatGPT and other generative AI tools, including new use cases, examples of errors, and other issues. They discuss integrating AI tools into librarianship, from collection development and readers’ advisories to online tutorials and social media posts, as well as how to encourage and caution others on using AI in teaching and scholarly output. This fun and dynamic talk demonstrates specific AI tools for library, research, and publishing activities.
Exploring The Science of Science Fiction
Dr. Morgan L. Cable (co-deputy PI X-Ray Lithochemistry, NASA JPL), Dr. James T. Keane (planetary scientist, NASA JPL), Dr. Tiffany Kataria (research scientist, NASA JPL), Max Fagin (aerospace systems engineer, Blue Origin), and Daniel W. Rasmus (Listening to the Future, University of Washington) will answer fans’ deepest questions about the science behind science fiction, such as: Can you dogfight in space? What might alien life look like? and Will AI take over the world? Alyssa Rasmus (BestEntertainmentReviews.com).
UW: Communication Leadership Connects 2023—The Future of AI
Join Dan as he discusses the future of work at the University of Washington Communication Leadership Connects 2023: Communication & Leadership for AI.
Client Testimonials
Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them.
Rana Stanfill-Hobbs
Director of Insights at UKG (Ultimate Kronos Group)
… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since..
Robin Jeffers
Institutional Effectiveness & Outcomes Assessment, Bellevue College
…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry).
Matt Miszewski
Vice President, Salesforce
Content Partner
Our Latest News & Reviews
Latest Posts
For more reviews, click here.
Daniel W. Rasmus
Analysis, Reviews and Commentary have Appeared in…
- AI Expert
- Astronomy
- Business Partner Magazine
- Byte
- CIO and CIO.com
- Chief Learning Officer
- Computers In Libraries
- Crosscut
- Distributed Object Computing (columnist)
- FastCompany.com
- Geekwire.com
- Government ELearning!
- HBR.com
- InformationWeek
- Innovate (Fischler School of Education and Human Services, Nova Southeastern University)
- Insurance
- Intelligent Enterprise
- Intelligent Systems
- iPhoneLife (columnist)
- Knowledge Management Review
- MACazine
- MacGuide
- MacTech Quarterly
- MacToday
- MacUser
- MacWeek
- MacWorld
- Manufacturing Systems (editor)
- Mondo 2000
- NASA ASK
- Object Magazine (columnist)
- P&IM Review (columnist)
- PC AI (columnist & editor)
- PC Magazine
- PCWeek/eWEEK
- Pen Computing
- People Matters
- PopMatters
- Pund-IT
- Strategy+Business
- Talent Management
- The Office
- University Business
- UNIX Review
- Wired
- Workstation News
