Serious Insights is a boutique analyst firm focused on collaboration, knowledge management, and the future of work. We also assist clients with marketing and strategy.


Our Principal Analyst, Daniel W. Rasmus, is an experienced analyst and thought leader with a background in AI, collaboration, knowledge management, emerging technologies, and strategic dialog.


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Our Services

Serious Insights offers a variety of services that focus on helping our customers, Use the Services Menu to explore additional services.

Vendor Advisory

Dan knows all sides of the technology equation: analyst, vendor, and end-user. He served as VP of Collaboration and Knowledge Management Research at Forrester. As Director of Business Insights, he ran thought leadership for Microsoft Office. At Hughes Aircraft he developed the enterprise technology architecture and managed commercial satellite IT.

Vendor Advisory

Dan knows all sides of the technology equation: analyst, vendor, and end-user. He served as VP of Collaboration and Knowledge Management Research at Forrester. As Director of Business Insights, he ran thought leadership for Microsoft Office. At Hughes Aircraft he developed the enterprise technology architecture and managed commercial satellite IT.

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Collaboration & KM

With the recent global disruption of traditional work and the forced movement of many people to work from home (#WFH), their vision has become a reality. Unfortunately, not every organization was ready to get the most out of their remote workers. In many cases, organizations found their people were undertrained, that they had too many.

Collaboration & KM

With the recent global disruption of traditional work and the forced movement of many people to work from home (#WFH), their vision has become a reality. Unfortunately, not every organization was ready to get the most out of their remote workers. In many cases, organizations found their people were undertrained, that they had too many.

Read more

Future of Work and Strategy

Scenarios help organizations challenge assumptions, develop early warning systems, and avoid surprises. We use scenarios to faciliate strategic dialog, drive innovation, and create thought leadership. Scenarios identify the critical uncertainties related to a business area or market and use them to build narratives about the future. These narratives can then be used to explore strategic.

Future of Work and Strategy

Scenarios help organizations challenge assumptions, develop early warning systems, and avoid surprises. We use scenarios to faciliate strategic dialog, drive innovation, and create thought leadership. Scenarios identify the critical uncertainties related to a business area or market and use them to build narratives about the future. These narratives can then be used to explore strategic.

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Thought Leadership & Marketing

Serious insights offers thought leadership and marketing services that include white paper development, webinars, facilitation, social media campaign, blogs, script development, case studies, and executive interviews.

Thought Leadership & Marketing

Serious insights offers thought leadership and marketing services that include white paper development, webinars, facilitation, social media campaign, blogs, script development, case studies, and executive interviews.

Read more

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