Serious Insights is a boutique analyst firm focused on understanding the dynamic collaboration and knowledge management markets through the future of work lens. We also help clients develop compelling thought leadership marketing content and differentiated strategies.

Our Principal Analyst, Daniel W. Rasmus, a respected analyst with over 30 years of industry experience, drives our research, reviews, and consulting work.

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Our Services

Serious Insights offers a variety of services that focus on helping our customers, Use the Services Menu to explore additional services.

Vendor Advisory

Dan knows all sides of the technology equation: analyst, vendor, and end-user. He served as VP of Collaboration and Knowledge Management Research at Forrester. As Director of Business Insights, he ran thought leadership for Microsoft Office. At Hughes Aircraft he developed the enterprise technology architecture and managed commercial satellite IT.

Vendor Advisory

Collaboration & KM

With the recent global disruption of traditional work and the forced movement of many people to work from home (#WFH), their vision has become a reality. Unfortunately, not every organization was ready to get the most out of their remote workers. In many cases, organizations found their people were undertrained, that they had too many.

Collaboration & KM

Future of Work and Strategy

Scenarios help organizations challenge assumptions, develop early warning systems, and avoid surprises. We use scenarios to faciliate strategic dialog, drive innovation, and create thought leadership. Scenarios identify the critical uncertainties related to a business area or market and use them to build narratives about the future. These narratives can then be used to explore strategic.

Future of Work and Strategy

Thought Leadership & Marketing

Serious insights offers thought leadership and marketing services that include white paper development, webinars, facilitation, social media campaign, blogs, script development, case studies, and executive interviews.

Thought Leadership & Marketing

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What Our Clients Say

Dan excels in strategic design and the ability to synthesize internal and external factors into meaningful scenarios and recommendations. He is an exceptional speaker who is able to take an audience beyond the familiar and guide them into a future state view of the world that is relevant to them. Director of Insights at UKG.

- Rana Stanfill-Hobbs

… Every time the higher ed landscape changes, I say to myself, “Yup, that was in Dan’s possible futures.” That was the most useful exercise I’ve ever participated in at BC. Kinda think it changed my perspective as far as professional presentations go: I’ve been watching the future unfold ever since.. Institutional Effectiveness & Outcomes.

- Robin Jeffers

…Dan has helped my team better execute in a global marketplace by understanding and contextualizing the confusing trends in our world (worldwide political and governmental industry). Vice President, Salesforce

- Matt Miszewski

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