When a big company makes a rebranding move centered more on strategic direction (Meta) than on corporate governance (ABC.XYZ) people take note. It drives discussion. It revs the hype cycle. Make no mistake about it, Facebook’s rebranding to Meta and its vision for a metaverse is meant to distract from its current reputation woes. It may also prove a legitimate vision, albeit … [Read more...] about Welcome to the Metaverse. I Would Like to Go Home Now.
With people increasingly working from home, for perhaps long periods of time, VR is having a moment, and that moment includes the upcoming HP Reverb G2 headset. Analysis Amid the stay-at-home orders from COVID-19 and voluntary sheltering precipitated by civil unrest, VR is having a moment. Because of the stay at home in April Steam reported a one million-plus gain in … [Read more...] about HP Reverb G2: HP Announces New Headset As VR Has A Moment
What VR Needs to Get Right Before It Will Matter What VR Needs to Get Right...VR and AR continue to struggle in the market. While CES 2020 demonstrated entrepreneurs and large companies still seeking a broader market, it also clearly reflected pull back from major players. Example: Samsung once sponsored giant VR experiences in Central Hall, but this year delivered only … [Read more...] about What VR Needs to Get Right Before It Will Matter
I recently had the opportunity to spend time with the Vive team in Seattle. While Vive remains a part of HTC, it has distanced itself from the somewhat beleaguered phone maker and is carving out its own niche in gaming and corporate training. Like Samsung and other early entrants to the "resurgent" VR market, HTC understands that the mass-market appeal of VR remains years … [Read more...] about Vive: The State of VR For Business
2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It's time to explore the 2019 XR market. As the nascent market continues to churn, several developments have occurred recently that reinforce some of our earlier analysis. Fortune magazine’s July 2019 issue was awash in vibrant VR 2.0 typography. The version … [Read more...] about Market Analysis: Solid Footing Continues to Elude 2019 XR Market