Unlike sales-oriented CRM, Customer Relationship Management within IT focuses on relationships that help empower the business with technology, and if necessary, keep IT out of the way until the time is right Be a member of the customer’s team IT Customer Relationship Managers need to balance between what IT management thinks it needs to deliver, and how the customer … [Read more...] about The Tens—Designing the IT CRM Role
The Tens
The Tens—IT Change Management
IT often drives change within organizations. This list of tens focuses on how IT can successfully implement new customer-facing systems and infrastructure. Executive engagement. Buy-in doesn’t cut it. If executives and organizational leaders don’t actively engage, drive, and lead the new applications or infrastructure, change won’t happen. Executives need to understand that … [Read more...] about The Tens—IT Change Management
The Tens: Ten Ways to Vacation At Work
Make a choice about where you work, and when you work. Start rethinking the way you use your work day. If you can't figure out how to take a week of vacation, then take an hour or so, and do one of the the following: Ten Ways to Vacation At Work Go to a movie at a time other than lunch. Take in the whole thing and then stand outside the theater, look into the sky, and … [Read more...] about The Tens: Ten Ways to Vacation At Work
The Tens—Ten Dos of Social Media Marketing
download a PDF here. Align with the brand Social media needs to reflect the brand promise and the brand values. Social media should not be a separate effort that reinvents the company for social media engagement. Social media is another channel for communications and relationship building, consider ways it enhances and augments other forms for engagement.Anticipate the … [Read more...] about The Tens—Ten Dos of Social Media Marketing
The Tens — Knowledge Management Success Factors
download a PDF here. Knowledge Management Success Factors These then Knowledge Management Success Factors will help any organization get started on the right foot. Document the value proposition so that it aligns with organizational goals and objectives. If the knowledge management goals do not clearly reflect organizational direction, then they will appear to … [Read more...] about The Tens — Knowledge Management Success Factors