This post originally appeared as Retro Thinking During A Difficult Kodak Moment at Fast Company 01-13-2012 in an earlier, and less edited form. As Kodak readies for bankruptcy protection, refocusing its strategy on film would be a way to both regroup, and maintain its brand integrity. Way back in 2005, Bloomberg Businessweek ran a piece called "A Tense Kodak Moment." … [Read more...] about Rethinking Strategy at Kodak
Kodak
Retro Thinking During A Difficult Kodak Moment
Way back in 2005, Bloomberg Businessweek ran a piece called "A Tense Kodak Moment." "Low-margin digital sales aren’t picking up the slack of disappearing film profits, and debt is coming due,” the piece proclaimed. This provided some prescient perspective for Eastman Kodak’s (NYSE: EK) current struggles, which it now appears to be betting on printing and legal wrangling rather … [Read more...] about Retro Thinking During A Difficult Kodak Moment
