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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Interview

An Interview with OWC CEO Larry O’Connor on Innovation and Customer Centricity

April 18, 2022 by Daniel W. Rasmus Leave a Comment

An Interview with OWC CEO Larry O’Connor on Innovation and Customer Centricity I recently had the pleasure of hopping on a video conference with OWC CEO and Founder, Larry O’Connor. The following is a transcript of our conversation about innovation, the history of computing, and the power of the customer. This interview has been edited for clarity. Daniel W. Rasmus … [Read more...] about An Interview with OWC CEO Larry O’Connor on Innovation and Customer Centricity

An Interview with SCOTTeVEST’s Scott Jordan, the Pocket Man

March 11, 2016 by Daniel W. Rasmus Leave a Comment

My introduction to Scott Jordan. I was an analyst at the Giga Information Group, it was 1990 something and I was collecting "toys" for a conference. I contacted a start-up called SCOTTeVEST and I talked to Scott, told him about my presentation and he sent me a jacket. I have been wearing a SCOTTeVEST of some sort since then. I had the opportunity to talk with Scott … [Read more...] about An Interview with SCOTTeVEST’s Scott Jordan, the Pocket Man

What Marketers Need to Learn from Kim Kardashian West

August 14, 2014 by Daniel W. Rasmus Leave a Comment

Kim Kardashian has faced some rocky PR with a quickly failed marriage, a self-serving app, and a very public pregnancy shared with rapper, baby-daddy, and now new husband, Kanye West. Regardless of what she is facing, Kim remains a good case study in marketing. With the announcement of her yet-to-be published Rizzoli book of selfies titled, "Selfish," she has drummed … [Read more...] about What Marketers Need to Learn from Kim Kardashian West

Celebrity Insights: Star Trek’s Chase Masterson: Leadership Lessons from a Dabo Girl

May 1, 2014 by Daniel W. Rasmus 1 Comment

Celebrity Insights: Star Trek’s Chase Masterson: Leadership Lessons from a Dabo Girl What can we learn about leadership from a Dabo girl? Well, a lot as it turns out. I had the pleasure of hanging out with several Star Trek celebrities over the course of a recent Seattle convention weekend. I was particularly struck by Chase Masterson — Star Trek Deep Space Nine’s Leeta, the … [Read more...] about Celebrity Insights: Star Trek’s Chase Masterson: Leadership Lessons from a Dabo Girl

Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us

April 17, 2014 by Daniel W. Rasmus Leave a Comment

If you are young and spend your time on YouTube, or if you track the world of pop culture through Twitter, you probably know Tyler Oakley. If your YouTube experience is limited to talking dog videos, expand your horizons, and go find Tyler Oakley. Tyler has something to teach you about personal branding, and more importantly, about community engagement, dialog and passion, … [Read more...] about Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us

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