The Ben Schein interview So Ben, where do enterprise leaders first lose visibility? The honest answer is upstream of all five options: they lose visibility the moment AI spend stops mapping to a workload. Model selection, prompt volume, agent loops, and embedded SaaS AI are all just places where that one failure shows up. Without a shared cost model, every team meters … [Read more...] about Ben Schein, Chief AI and Analytics Officer at Domo, on 6 Winning Principles for Enterprise AI Success: A Serious Insights Interview
Interview
Mary Ann O’Brien on AI, Branding and Saying Something Meaningful: A Serious Insights Interview
An interview with Mary Ann O'Brien Every brand says it wants to be authentic. Every brand says it wants to connect. And now, every brand has AI to help it do both — faster than ever. But what happens when speed becomes the enemy of meaning? Mary Ann O'Brien, founder and CEO of OBI Creative, has spent decades building brands that cut through the noise, and she has a … [Read more...] about Mary Ann O’Brien on AI, Branding and Saying Something Meaningful: A Serious Insights Interview
Jared Knapp on Using AI to Turn Lead Lists into Revenue Systems: A Serious Insights Interview
An interview with Jared Knapp Most sales teams do not lose deals because they lack data; they lose them because they lack a system. In this interview, Jared Knapp, founder of Jared’s Leads and the LeadWave platform, explains how good leads die in bad workflows, why response times measured in minutes now determine entire pipelines, and where AI-powered automation can … [Read more...] about Jared Knapp on Using AI to Turn Lead Lists into Revenue Systems: A Serious Insights Interview
Heather Holmes, Founder of Publicity For Good, on PR as the New SEO in the Age of AI: A Serious Insights Interview
An interview with Heather Holmes PR is supposed to help small brands get found, but what happens when the finder is an AI that returns a single synthesized recommendation instead of 10 blue links? In this interview, Heather Holmes, founder of Publicity For Good and author of Seen by AI, Found by Customers, argues that “PR is the new SEO” in a world where discovery has … [Read more...] about Heather Holmes, Founder of Publicity For Good, on PR as the New SEO in the Age of AI: A Serious Insights Interview
Fergonn Fernandez on Risk and Resilience in the AI Era: A Serious Insights Interview
An interview with Fergonn Fernandez AI-enabled attackers are exposing just how slowly most financial institutions still move, even after years of investment in controls, governance, and cyber tooling. In this Serious Insights interview, NewRocket financial services expert Fergonn Fernandez explains why fragmented risk, security, IT, and operations functions cannot keep … [Read more...] about Fergonn Fernandez on Risk and Resilience in the AI Era: A Serious Insights Interview





