An interview with Mary Ann O'Brien Every brand says it wants to be authentic. Every brand says it wants to connect. And now, every brand has AI to help it do both — faster than ever. But what happens when speed becomes the enemy of meaning? Mary Ann O'Brien, founder and CEO of OBI Creative, has spent decades building brands that cut through the noise, and she has a … [Read more...] about Mary Ann O’Brien on AI, Branding and Saying Something Meaningful: A Serious Insights Interview
Interview
Jared Knapp on Using AI to Turn Lead Lists into Revenue Systems: A Serious Insights Interview
An interview with Jared Knapp Most sales teams do not lose deals because they lack data; they lose them because they lack a system. In this interview, Jared Knapp, founder of Jared’s Leads and the LeadWave platform, explains how good leads die in bad workflows, why response times measured in minutes now determine entire pipelines, and where AI-powered automation can … [Read more...] about Jared Knapp on Using AI to Turn Lead Lists into Revenue Systems: A Serious Insights Interview
Heather Holmes, Founder of Publicity For Good, on PR as the New SEO in the Age of AI: A Serious Insights Interview
An interview with Heather Holmes PR is supposed to help small brands get found, but what happens when the finder is an AI that returns a single synthesized recommendation instead of 10 blue links? In this interview, Heather Holmes, founder of Publicity For Good and author of Seen by AI, Found by Customers, argues that “PR is the new SEO” in a world where discovery has … [Read more...] about Heather Holmes, Founder of Publicity For Good, on PR as the New SEO in the Age of AI: A Serious Insights Interview
Fergonn Fernandez on Risk and Resilience in the AI Era: A Serious Insights Interview
An interview with Fergonn Fernandez AI-enabled attackers are exposing just how slowly most financial institutions still move, even after years of investment in controls, governance, and cyber tooling. In this Serious Insights interview, NewRocket financial services expert Fergonn Fernandez explains why fragmented risk, security, IT, and operations functions cannot keep … [Read more...] about Fergonn Fernandez on Risk and Resilience in the AI Era: A Serious Insights Interview
Dr. Jamika Bivens Interview on Gen Z, Burnout, and Authentic Leadership: A Serious Insights Interview
An interview with Dr. Jamika Bivens Gen Z isn't just changing the workforce; they are exposing what was always broken in it. In this conversation with Dr. Jamika Bivens, organizational psychologist and leadership strategist, you will get an unflinching look at why younger employees are leaving companies that tolerate the gap between stated values and lived culture, and why … [Read more...] about Dr. Jamika Bivens Interview on Gen Z, Burnout, and Authentic Leadership: A Serious Insights Interview