CMOs and technology mastery CMOs and technology: CMOs need to master the technology that automates processes, provides analytical insights, and facilities collaboration among teams. I was reading the most recent CMO research data from The CMO Study published by Deloitte US and Duke University [the study can be found here]. The findings are very interesting, but they would … [Read more...] about Deloitte and Duke University study misses key points about CMOs and technology mastery
Marketing
Lessons Learned from Massive Audio’s Geeky Fametek Spin-off
Introducing Fametek. For the last couple of years, people visiting Las Vegas for CES may have noticed a Dalek, Doctor Who’s most persistent enemy, roaming in front of a booth at the edge of the iLounge. Those who wandered the show were sure to see it. The cyborg crafted mostly of speakers was a selfie-worthy prop destined to be part of any visual survey of the show. What … [Read more...] about Lessons Learned from Massive Audio’s Geeky Fametek Spin-off
NASA Embraces Entrepreneurial Spirit with #NASASocial Marketing Program
I was sitting on a couch in my hotel room while attending the Acumatica Summit 2016 in Orlando, Florida. I opened twitter and in the middle of the stream was an invitation to join a NASA Social event. I applied. I was accepted. I flew to San Jose, arriving near Midnight, and took an Uber to NASA’s Ames Research Center, where I was signed in and badged. I thought I was going … [Read more...] about NASA Embraces Entrepreneurial Spirit with #NASASocial Marketing Program
The Tens: Top Ten Things Job Hunters Should Do on Social Media
Top Ten Things Job Hunters Should Do on Social Media I just spent the last two weekends teaching Social Media for Job Hunters at Bellevue College. It is always a great learning experience for me, and I hope, a valuable experience for the students as well. Here are some of the major takeaways. Please feel free to add your thoughts or argue with mine in the comments … [Read more...] about The Tens: Top Ten Things Job Hunters Should Do on Social Media
Ten Investor Presentation Tips (after sitting through CES Press Day – 2015)
I spent most of my first day at the 2015 Consumer Electronics Show (CES) listening to press conferences, mostly from big companies. Some, like Dish, made a big splash with an LED drum parade followed by multiple marching kangaroos. The Dish CEO, Joseph P. Clayton, marched on stage with a drum and was pretty entertaining. And then the presentations started. Dish, though, kept a … [Read more...] about Ten Investor Presentation Tips (after sitting through CES Press Day – 2015)