Category: Marketing

Lessons Learned from Massive Audio’s Geeky Fametek Spin-off

Introducing Fametek. For the last couple of years, people visiting Las Vegas for CES may have noticed a Dalek, Doctor Who’s most persistent enemy, roaming in front of a booth at the edge of the iLounge. Those who wandered the show were sure to see it. The cyborg crafted mostly of speakers was a selfie-worthy.

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NASA Embraces Entrepreneurial Spirit with #NASASocial Marketing Program

I was sitting on a couch in my hotel room while attending the Acumatica Summit 2016 in Orlando, Florida. I opened twitter and in the middle of the stream was an invitation to join a NASA Social event. I applied. I was accepted. I flew to San Jose, arriving near Midnight, and took an Uber.

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Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

Star Wars ‘Jakku Spy’ comes to the very little screen in VR ILM Labs, through the Star Wars App, has delivered a VR experience for iOS and Android. I just downloaded that content to my iPhone 6. It was short, but ran well, had a good frame rate and delivered a compelling little vignette. I.

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The Tens: Top Ten Things Job Hunters Should Do on Social Media

Top Ten Things Job Hunters Should Do on Social Media I just spent the last two weekends teaching Social Media for Job Hunters at Bellevue College.  It is always a great learning experience for me, and I hope, a valuable experience for the students as well. Here are some of the major takeaways. Please feel.

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Think Twice before Accepting a Google Gift: My Story of the The Google Chromecast Anniversary Gift That Never Gave

The saga of my Google Chromecast Anniversary Gift or Lessons Learned in Not Delivering Well on a Promise. Yesterday I read that Google was offering a free movie to celebrate with owners of Chromecast. So I went over to my Galaxy Tab S 8.4, connected to my Chromecast and went to offers. I had six offers.

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CES 2015 Counter-Hype: Trends that aren’t Trends

Not everything at CES 2015 will prove to be a profound forecast of future consumer acceptance. Some of the “trends” were not trends at all, but things that want to become trends. There were trends in things being shown, perhaps, like Smart Watches, but Smart Watches are not a trend. Watches are not a trend either. Telling.

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Ten Investor Presentation Tips (CES Press Day – 2015)

I spent most of my first day at the 2015 Consumer Electronics Show (CES) listening to press conferences, mostly from big companies. Some, like Dish, made a big splash with an LED drum parade followed by multiple marching kangaroos. The Dish CEO, Joseph P. Clayton, marched on stage with a drum and was pretty entertaining. And.

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Happy New Year: Strategic Thinking in Review

  Happy New Year from Serious Insights! Strategic Thinking in Review Here are the top 10 2014 insights from SeriousInsights.net: What is an Information Worker? Welcome to the Serendipity Economy Scenario Planning: Getting to the Matrix How to write a good scenario planning focal question? Five Flappy Bird Addictions That Will Make You a Better Manager Why.

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Angry Birds Layoffs: Poor strategic aim causes pigs to proliferate as Rovio’s growth slows

Angry Birds Layoffs Rovio announced layoffs today as reported in Wired Rovio Layoffs Prove Mobile Gaming Is an Industry of One-Hit Wonders (October 2, 2014,) and elsewhere. I don’t believe, however, that Rovio’s issues stem from the inherent nature of mobile gaming. If we look at their iconic games, we find “innovations” that distract from gameplay.

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3 Marketing Tech Mistakes All Small Businesses Should Avoid

  3 Marketing Technology Mistakes Marketing technology mistakes are all too common in small businesses. I just called a landscaping company for a quote. They may be a fine company, I don’t know, but they exhibited all three mistakes that small businesses make when it comes to technology, which makes me worry about their attention to.

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