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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Metaverse

6 Things Apple Gets Right with Apple Vision Pro and 4 Things it Gets Wrong

June 7, 2023 by Daniel W. Rasmus Leave a Comment

6 Things Apple Gets Right with Apple Vision Pro and 4 Things it Gets Wrong I have not yet placed an Apple Vision Pro on my face, but from what I can tell, the physical experience isn’t going to be that different from other headsets, but the software is certainly a leap ahead of many competitors and, in some ways, it may be a leap too early. The most off-putting … [Read more...] about 6 Things Apple Gets Right with Apple Vision Pro and 4 Things it Gets Wrong

Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future

November 11, 2022 by Daniel W. Rasmus Leave a Comment

woman playing a virtual reality game

Telling Good Stories About the Future of Immersive Worlds Futures A big challenge with emerging technology derives from the inability of its inventors to tell its stories. They can tell you all about features and functions, perhaps a use case. They have a hard time helping you imagine the future world in which the technology they tout so highly fades into the fabric of life … [Read more...] about Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future

Wandering in Spatial.io: Why the Metaverse Remains Legless

May 3, 2022 by Daniel W. Rasmus 1 Comment

I spent part of my afternoon rummaging around spatial.io’s metaverse. Not only is it lonely, but it is awkward. Awkward because my avatar has no legs. I remember the first time I put on a VR headset and looked down to find I had no legs. Metaverse technologies have not improved on the leglessness of virtual experiences. Spatial.io seems to have made avatars without legs a … [Read more...] about Wandering in Spatial.io: Why the Metaverse Remains Legless

CIOs: Don’t Bet On the Future of Augmented Reality Just Yet

March 31, 2022 by Daniel W. Rasmus Leave a Comment

photo of woman wearing turtleneck top

CIOs: Don't Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of consumers had used augmented reality. A slightly higher 78% said they were likely to share a brand's AR (AR) experience with their community. Reports like this should be considered … [Read more...] about CIOs: Don’t Bet On the Future of Augmented Reality Just Yet

The CES 2022 Metaverse Hopefuls Start to Launch the Pieces [videos]

January 13, 2022 by Daniel W. Rasmus Leave a Comment

CES 2022 Metaverse: what it means and who is helping build it I have already covered the metaverse in my CES 2022 themes post. But the metaverse proved so persuasive at CES 2022 that it deserves a post of its own. [Note: Cover image via Seerslab] Just what is the metaverse? Attendees, exhibitors, and speakers used the term metaverse in many different ways. The … [Read more...] about The CES 2022 Metaverse Hopefuls Start to Launch the Pieces [videos]

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