Telling Good Stories About the Future of Immersive Worlds Futures A big challenge with emerging technology derives from the inability of its inventors to tell its stories. They can tell you all about features and functions, perhaps a use case. They have a hard time helping you imagine the future world in which the technology they tout so highly fades into the fabric of life … [Read more...] about Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future
I spent part of my afternoon rummaging around spatial.io’s metaverse. Not only is it lonely, but it is awkward. Awkward because my avatar has no legs. I remember the first time I put on a VR headset and looked down to find I had no legs. Metaverse technologies have not improved on the leglessness of virtual experiences. Spatial.io seems to have made avatars without legs a … [Read more...] about Wandering in Spatial.io: Why the Metaverse Remains Legless
CIOs: Don't Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of consumers had used augmented reality. A slightly higher 78% said they were likely to share a brand's AR (AR) experience with their community. Reports like this should be considered … [Read more...] about CIOs: Don’t Bet On the Future of Augmented Reality Just Yet
CES 2022 Metaverse: what it means and who is helping build it I have already covered the metaverse in my CES 2022 themes post. But the metaverse proved so persuasive at CES 2022 that it deserves a post of its own. [Note: Cover image via Seerslab] Just what is the metaverse? Attendees, exhibitors, and speakers used the term metaverse in many different ways. The … [Read more...] about The CES 2022 Metaverse Hopefuls Start to Launch the Pieces [videos]
When a big company makes a rebranding move centered more on strategic direction (Meta) than on corporate governance (ABC.XYZ) people take note. It drives discussion. It revs the hype cycle. Make no mistake about it, Facebook’s rebranding to Meta and its vision for a metaverse is meant to distract from its current reputation woes. It may also prove a legitimate vision, albeit … [Read more...] about Welcome to the Metaverse. I Would Like to Go Home Now.