The Serious Insights metaverse blog explores the metaverse, virtual reality, augmented reality, and extended reality technologies and their use.
6 Things Apple Gets Right with Apple Vision Pro and 4 Things it Gets Wrong I have not yet placed an Apple Vision Pro on my face, but from what I can tell, the physical experience isn’t going to be t…
Telling Good Stories About the Future of Immersive Worlds Futures A big challenge with emerging technology derives from the inability of its inventors to tell its stories. They can tell you all about …
I spent part of my afternoon rummaging around spatial.io’s metaverse. Not only is it lonely, but it is awkward. Awkward because my avatar has no legs. I remember the first time I put on a VR headset…
CIOs: Don’t Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of …
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CES 2022 Metaverse: what it means and who is helping build it I have already covered the metaverse in my CES 2022 themes post. But the metaverse proved so persuasive at CES 2022 that it deserves a pos…
When a big company makes a rebranding move centered more on strategic direction (Meta) than on corporate governance (ABC.XYZ) people take note. It drives discussion. It revs the hype cycle. Make no mi…
With people increasingly working from home, for perhaps long periods of time, VR is having a moment, and that moment includes the upcoming HP Reverb G2 headset. Analysis Amid the stay-at-home orders f…
What VR Needs to Get Right Before It Will Matter What VR Needs to Get Right…VR and AR continue to struggle in the market. While CES 2020 demonstrated entrepreneurs and large companies still seek…
I recently had the opportunity to spend time with the Vive team in Seattle. While Vive remains a part of HTC, it has distanced itself from the somewhat beleaguered phone maker and is carving out its o…
2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It’s time to explore the 2019 XR market. As the nascent market continues to chur…
The New Vulcan Inc. Holodome at Seattle’s MoPOP Offers Trippy View Into Future of VR Most virtual reality (VR) and augmented reality (VR) experiences remain cumbersome. Although headsets have become…
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CES 2019 Wrap-up: What We Learned and the Best of CES 2019 Last week at this time I was cool hunting the floor of the Las Vegas convention center in search of the questions Serious Insights found most…
Review: Stark Technologies Retina and Focus VR headsets Stark Technologies offers a range of VR headsets in the “sophisticated Google cardboard” category. I have recently received the Retina VR He…
On January 8, 2018 Filament Games, posted a blog highlighting real uses of virtual reality in corporate training. These virtual reality corporate training examples included: Farmers Insurance use of V…
Time to put AR and VR in the Human-Machine Toolbox Look at AR and VR as bigger parts of the Human-Machine Toolbox rather than standalone technologies. Developers should focus on outcomes, not tools. I…
2018 CES VR: Still Waiting for the Cool Once you are inside VR you forget how ridiculous you look to people in the real world. 2018 CES VR didn’t make this any better, in some ways, it made it worse…
Navigating the ethical and social impacts of VR Last December, Dan participated in panel titled ‘Navigating the ethical and social impacts of VR’ at VRX San Fransisco. This post includes t…
2016: The Year Virtual Reality Shifted Toward Reality I attended VRX in San Francisco a couple of weeks ago. This business-oriented event was well-attended for a local event (in string of internation…
The VR model problem VR has a problem. Much current content is simply a 360-degree video. For those producing 360-video, I know the production of these experiences is anything but simple. That said, t…
NBC’s Rio 2016 Olympics VR Needs More Reality NBC messed up their Rio Olympics coverage of women’s gymnastics, choosing to split the event into two halves that forced viewers to stay up well past…
Virtual Work 2030: Design The incoming collaboration request from Bangalore chirps off to the left. A smartwatch tingles on Leslie’s wrist. Priyanka will surely want an update on the kiosk design.&n…
Let’s face it, not much can hold a candle to a dynamic speaker or great workshop facilitator. Organizations have tried CD-ROMs, video, communities of practice, interactive websites, and webinars, bu…
VR in Retail advisory Retail may well benefit from virtual reality, but those offering development services need to understand that this is a new paradigm for coding and experience design and deliver…
Comments on Oculus Featured at InvestorPlace It has been almost two years since Facebook (FB) dropped $2 billion on Oculus VR, a virtual reality company operating independently of its parent since …
VR and AR at CES 2016 This year CES is a focal point for virtual reality with pre-orders of Facebook’s $599 Oculus Rift being taken online starting at 8:00am January 6. The latest ship dates are not…
Star Wars ‘Jakku Spy’ comes to the very little screen in VR ILM Labs, through the Star Wars App, has delivered a VR experience for iOS and Android. I just downloaded that content to my iPh…
