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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Metaverse Insights: The Serious Insights Metaverse Blog

The Serious Insights metaverse blog explores the metaverse, virtual reality, augmented reality, and extended reality technologies and their use.

Metaverse Insights: The Serious Insights Metaverse Blog banner
Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future

Scenario Planning: Those Touting Immersive Worlds are Not Telling Good Enough Stories About the Future

on 11 November, 2022

Telling Good Stories About the Future of Immersive Worlds Futures A big challenge with emerging technology derives from the inability of its inventors to tell its stories. They can tell you all about …

Wandering in Spatial.io: Why the Metaverse Remains Legless

Wandering in Spatial.io: Why the Metaverse Remains Legless

on 3 May, 2022

I spent part of my afternoon rummaging around spatial.io’s metaverse. Not only is it lonely, but it is awkward. Awkward because my avatar has no legs. I remember the first time I put on a VR headset…

CIOs: Don’t Bet On the Future of Augmented Reality Just Yet

CIOs: Don’t Bet On the Future of Augmented Reality Just Yet

on 31 March, 2022

CIOs: Don’t Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of …

The CES 2022 Metaverse Hopefuls Start to Launch the Pieces [videos]

The CES 2022 Metaverse Hopefuls Start to Launch the Pieces [videos]

on 13 January, 2022

CES 2022 Metaverse: what it means and who is helping build it I have already covered the metaverse in my CES 2022 themes post. But the metaverse proved so persuasive at CES 2022 that it deserves a pos…

Welcome to the Metaverse. I Would Like to Go Home Now.

Welcome to the Metaverse. I Would Like to Go Home Now.

on 26 November, 2021

When a big company makes a rebranding move centered more on strategic direction (Meta) than on corporate governance (ABC.XYZ) people take note. It drives discussion. It revs the hype cycle. Make no mi…

HP Reverb G2: HP Announces New Headset As VR Has A Moment

HP Reverb G2: HP Announces New Headset As VR Has A Moment

on 2 June, 2020

With people increasingly working from home, for perhaps long periods of time, VR is having a moment, and that moment includes the upcoming HP Reverb G2 headset. Analysis Amid the stay-at-home orders f…

What VR Needs to Get Right Before It Will Matter

What VR Needs to Get Right Before It Will Matter

on 29 January, 2020

What VR Needs to Get Right Before It Will Matter What VR Needs to Get Right…VR and AR continue to struggle in the market. While CES 2020 demonstrated entrepreneurs and large companies still seek…

Vive: The State of VR For Business

Vive: The State of VR For Business

on 18 September, 2019

I recently had the opportunity to spend time with the Vive team in Seattle. While Vive remains a part of HTC, it has distanced itself from the somewhat beleaguered phone maker and is carving out its o…

Market Analysis: Solid Footing Continues to Elude 2019 XR Market

Market Analysis: Solid Footing Continues to Elude 2019 XR Market

on 12 July, 2019

2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It’s time to explore the 2019 XR market. As the nascent market continues to chur…

The New Vulcan Inc. Holodome at Seattle’s MoPOP Offers Trippy View Into Future of VR

The New Vulcan Inc. Holodome at Seattle’s MoPOP Offers Trippy View Into Future of VR

on 8 April, 2019

The New Vulcan Inc. Holodome at Seattle’s MoPOP Offers Trippy View Into Future of VR Most virtual reality (VR) and augmented reality (VR) experiences remain cumbersome. Although headsets have become…

CES 2019 Wrap-up: What We Learned and the Best of CES 2019 [Video]

CES 2019 Wrap-up: What We Learned and the Best of CES 2019 [Video]

on 16 January, 2019

CES 2019 Wrap-up: What We Learned and the Best of CES 2019 Last week at this time I was cool hunting the floor of the Las Vegas convention center in search of the questions Serious Insights found most…

Review: Stark Technologies Retina and Focus VR headsets

Review: Stark Technologies Retina and Focus VR headsets

on 21 May, 2018

Review: Stark Technologies Retina and Focus VR headsets Stark Technologies offers a range of VR headsets in the “sophisticated Google cardboard” category. I have recently received the Retina VR He…

Still Plugging Away at Virtual Reality Corporate Training

Still Plugging Away at Virtual Reality Corporate Training

on 6 February, 2018

On January 8, 2018 Filament Games, posted a blog highlighting real uses of virtual reality in corporate training. These virtual reality corporate training examples included: Farmers Insurance use of V…

Time to put AR and VR in the Human-Machine Toolbox

Time to put AR and VR in the Human-Machine Toolbox

on 29 January, 2018

Time to put AR and VR in the Human-Machine Toolbox Look at AR and VR as bigger parts of the Human-Machine Toolbox rather than standalone technologies. Developers should focus on outcomes, not tools. I…

2018 CES VR: Still Waiting for the Cool

2018 CES VR: Still Waiting for the Cool

on 19 January, 2018

2018 CES VR: Still Waiting for the Cool Once you are inside VR you forget how ridiculous you look to people in the real world. 2018 CES VR didn’t make this any better, in some ways, it made it worse…

Navigating the ethical and social impacts of VR: VRX 2016 Featuring Daniel W. Rasmus

Navigating the ethical and social impacts of VR: VRX 2016 Featuring Daniel W. Rasmus

on 19 June, 2017

Navigating the ethical and social impacts of VR Last December, Dan participated in panel titled ‘Navigating the ethical and social impacts of VR’ at VRX San Fransisco. This post includes t…

2016: The Year Virtual Reality Shifted Toward Reality

2016: The Year Virtual Reality Shifted Toward Reality

on 28 December, 2016

2016: The Year Virtual Reality Shifted Toward Reality I attended VRX in San Francisco a couple of weeks ago. This business-oriented event was well-attended for a local event (in string of internation…

How to Solve the VR model problem

How to Solve the VR model problem

on 7 December, 2016

The VR model problem VR has a problem. Much current content is simply a 360-degree video. For those producing 360-video, I know the production of these experiences is anything but simple. That said, t…

NBC’s Rio 2016 Olympics VR Needs More Reality

NBC’s Rio 2016 Olympics VR Needs More Reality

on 21 August, 2016

NBC’s Rio 2016 Olympics VR Needs More Reality NBC messed up their Rio Olympics coverage of women’s gymnastics, choosing to split the event into two halves that forced viewers to stay up well past…

VR 2025: What will it be like to work in VR within the next decade?

VR 2025: What will it be like to work in VR within the next decade?

on 21 April, 2016

VR 2025 and Design The in-coming collaboration request from Bangalore chirps off to the left. A smartwatch tingles on Leslie’s wrist. Priyanka will surely want an update on the kiosk design. Leslie …

‘Virtual Reality Could Change Everything’ now up at Chief Learning Officer

‘Virtual Reality Could Change Everything’ now up at Chief Learning Officer

on 30 March, 2016

Let’s face it, not much can hold a candle to a dynamic speaker or great workshop facilitator. Organizations have tried CD-ROMs, video, communities of practice, interactive websites, and webinars, bu…

VR in Retail: Will virtual reality make you buy more? Retailers are betting on it via CNET

VR in Retail: Will virtual reality make you buy more? Retailers are betting on it via CNET

on 21 January, 2016

VR in Retail advisory Retail may well benefit from virtual reality, but those offering development services need to understand that this is a new paradigm for coding and experience design and deliver…

Serious Insights Principal Analyst Daniel W. Rasmus Comments on Oculus Featured at InvestorPlace

Serious Insights Principal Analyst Daniel W. Rasmus Comments on Oculus Featured at InvestorPlace

on 6 January, 2016

Comments on Oculus Featured at InvestorPlace It has been almost two years since Facebook (FB) dropped $2 billion on Oculus VR, a virtual reality company operating independently of its parent since …

First Insight: VR and AR at CES 2016

First Insight: VR and AR at CES 2016

on 6 January, 2016

VR and AR at CES 2016 This year CES is a focal point for virtual reality with pre-orders of Facebook’s $599 Oculus Rift being taken online starting at 8:00am January 6. The latest ship dates are not…

Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

on 2 December, 2015

Star Wars ‘Jakku Spy’ comes to the very little screen in VR ILM Labs, through the Star Wars App, has delivered a VR experience for iOS and Android. I just downloaded that content to my iPh…

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