Tag: Duke University

Deloitte and Duke University study misses key points about CMOs and technology mastery

CMOs and technology mastery CMOs and technology: CMOs need to master the technology that automates processes, provides analytical insights, and facilities collaboration among teams. I was reading the most recent CMO research data from The CMO Study published by Deloitte US and Duke University [the study can be found here]. The findings are very interesting,.

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