VUCA is an acronym for Volatility, Uncertainty, Complexity, and Ambiguity. It's a phrase intended to place a conceptual wrapper around all the things facing us. It does an adequate job of serving that purpose. There are, however, moves to improve this forward-looking term. I think those efforts insert unnecessary complexity to futures thinking that should be better spent … [Read more...] about Arguing for VUCA as the Standard Shorthand for Characterizing the Future
Scenario Planning
What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
The future of generative aI: early challenges for IT, and opportunities I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s 'Future of Marketing' class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the … [Read more...] about What IT Can Learn About the Future of Generative AI from Future of Marketing Scenarios: Challenges and Opportunities
4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Future of Marketing Scenarios An overview of Scenario Planning Scenario planning employs an outside-in view of the future. It purposefully creates context by specifying futures that embody the key topic without being beholden to it. The process encourages people to identify uncertainties that will be critical to the future of a topic, not within the domain, but across the … [Read more...] about 4 Future of Marketing Scenarios from the University of Washington ‘Future of Marketing’ class. Overlord or Partner? Learn How AI Wins and What Clips its Wings.
Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership
Big tech layoffs: Why big tech needs to adopt scenario planning for strategy, not just thought leadership Alphabet announced the elimination of 12,000 positions this morning. Microsoft 10,000 a few days ago. Salesforce more than 7,000. Meta is already down 11,000. An Amazon memo suggests the elimination of 18,000 roles. Every morning seems to bring another big tech … [Read more...] about Big Tech Layoffs: Why Big Tech Needs to Adopt Scenario Planning for Strategy, Not Just Thought Leadership
Hands-On with Canon at CES 2023: Free Viewpoint, kokomo, AMLOS and mReel
Hands-On with Canon at CES 2023 No other company talked about the future of work more than Canon at CES 2023. I covered their press conference here.  On Saturday I spent time visiting and experiencing each of the technologies. Here are my thoughts. Hands-On with Canon at CES 2023: Free Viewpoint I started with a clip from A Knock at the Cabin, directed by M. Night … [Read more...] about Hands-On with Canon at CES 2023: Free Viewpoint, kokomo, AMLOS and mReel
