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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Scenario Planning

CIOs: Don’t Bet On the Future of Augmented Reality Just Yet

March 31, 2022 by Daniel W. Rasmus Leave a Comment

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CIOs: Don't Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of consumers had used augmented reality. A slightly higher 78% said they were likely to share a brand's AR (AR) experience with their community. Reports like this should be considered … [Read more...] about CIOs: Don’t Bet On the Future of Augmented Reality Just Yet

The Russian Invasion of Ukraine Emerging Uncertainties: Adding New Variables to Already Complex Scenarios

March 7, 2022 by Daniel W. Rasmus Leave a Comment

The Russian invasion of Ukraine emerging uncertainties: context First, COVID-19 upended most models of the future. Even those with pandemic contingencies missed significant ramifications brought on by the virus. Then the death of several black Americans precipitated global outrage and awareness of social injustice. That led to major demonstrations and riots that caused many … [Read more...] about The Russian Invasion of Ukraine Emerging Uncertainties: Adding New Variables to Already Complex Scenarios

‘A Natural History of Human Thinking’ Review. Michael Tomasello’s Slog Through the Human Mental Development

February 15, 2022 by Daniel W. Rasmus Leave a Comment

When I requested Tomasello’s A Natural History of Human Thinking (Harvard University Press, 2014), I imagined a book that would engage my imagination with insight and witty prose.  What Tomasello offers, despite the trade pricing, is an academic treatise not a popular read.  Tomasello does not write with the poetry of Diane Ackerman in A Natural … [Read more...] about ‘A Natural History of Human Thinking’ Review. Michael Tomasello’s Slog Through the Human Mental Development

CES 2022 and the Future of Trade Shows [Video]

January 12, 2022 by Daniel W. Rasmus Leave a Comment

CES 2022 and the Future of Trade Shows Like hybrid work, virtual trade shows will likely continue even if COVID gets downgraded from pandemic to endemic. CES 2022 was the second live conference I did not attend. Information Today’s Knowledge Management World was once again shifted to virtual after months of planning for a return to Washington D.C. And then the Saturday … [Read more...] about CES 2022 and the Future of Trade Shows [Video]

Scenario Planning: 6 Reasons Data-Driven Forecasting Needs Scenarios

December 15, 2021 by Daniel W. Rasmus Leave a Comment

Those forecasting toy demand on an e-commerce site can benefit from several forecasting advances, including the integration of more contextual, operational real-time data, along with demand insights, pricing indicators, and promotions. But even with these advances, seasonality for instance, in retail, remains an issue. Forecasting becomes increasingly difficult and less … [Read more...] about Scenario Planning: 6 Reasons Data-Driven Forecasting Needs Scenarios

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