What VR Needs to Get Right Before It Will Matter What VR Needs to Get Right…VR and AR continue to struggle in the market. While CES 2020 demonstrated entrepreneurs and large companies still seeking a broader market, it also clearly reflected pull back from major …
Market Analysis: Solid Footing Continues to Elude 2019 XR Market 2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It’s time to explore the 2019 XR market. As the nascent market continues to churn, several developments …
Time to put AR and VR in the Human-Machine Toolbox Look at AR and VR as bigger parts of the Human-Machine Toolbox rather than standalone technologies. Developers should focus on outcomes, not tools. I just talk about human-machine-interface now I had a nice lunch with …
Navigating the ethical and social impacts of VR Last December, Dan participated in panel titled ‘Navigating the ethical and social impacts of VR’ at VRX San Fransisco. This post includes the original panel copy and list of speakers, along with the audio of the session. …
Serious Insights Virtual Reality Business Digest: June 14, 2016 VR & perspective There are several articles in this week’s digest that argue the case that the real value of VR is going to come from perspective. VR will provide different perspectives on designs, products, even the …
Serious Insights Business VR Digest March 17 2016 Written by Principal Analyst, Daniel W. Rasmus What you’ve experienced in a VR headset probably isn’t virtual reality. For most, putting on a Google Cardboard or one of its equivalents, virtual reality is an app that mostly …