Microsoft 2025 Work Trend Index: Context and History When I wrote Listening to the Future for Microsoft, I argued that any credible strategy must rest on stories that diverge, collide, and contradict. The point was never to predict the one true outcome; it was to stretch decision-makers so they could thrive no matter how the future unfolded. That mindset shaped the scenario … [Read more...] about Microsoft 2025 Work Trend Index Review: Frontier Firms May be The Future Microsoft Wants, but is It The Approach Customers Need?
Microsoft
Going to the Cloud Does Create Risk, Is Uncertain
When the cloud is happily, well, clouding along, delivering services, receiving requests and serving up data, everybody is happy. But companies who rely on the cloud for business have made a strategic choice to put their economic and business viability firmly in the hands of technology, and the arbiters of technology, the cloud service providers. Although cloud services offer … [Read more...] about Going to the Cloud Does Create Risk, Is Uncertain
5 Strategies for Entering Emerging Technology Markets
Entering Emerging Technology Markets: After reading RIM PlayBook reviews (good summary by InformationWeek) when it was announced, and I think there are lessons to be learned that go well beyond the tablet market. Here are 5 strategies technology companies need to consider when entering an emerging market. 5 Strategies for Entering Emerging Technology Markets Features Is … [Read more...] about 5 Strategies for Entering Emerging Technology Markets
The Microsoft Tablet Strategy: Time to Redefine
The Microsoft Tablet Strategy: Time to Re-examine My first review of a Tablet PC was posted this morning at Tablet PC Magazine. I looked at the Dell Inspiron Duo. The hardware was solid but was missing a few key features (like video out). The real problem was Windows 7. Windows 7 is not designed for touch on a high-resolution screen. You just can't get your finger to the … [Read more...] about The Microsoft Tablet Strategy: Time to Redefine
Where Next for Nokia and Microsoft?–Be the Best Windows Phone Partner or Be Irrelevant
So Nokia has decided to partner with Microsoft. The details may have changed, but my strategic advice to them remains the same. They need to analyze their strengths against the competitors and combine those with the strengths of the Microsoft platform in order to out innovate Apple and Google. They will not survive if they don't create the ultimate Windows phone. HTC and others … [Read more...] about Where Next for Nokia and Microsoft?–Be the Best Windows Phone Partner or Be Irrelevant