Marketing

Customer Service Perceptions Form In The Smallest of Moments: A Routine Maintenance Story

A customer service story. This morning I spent way too much time trying to get a $10 credit for car service I had performed last week. You might think, “ten dollars, let it go.” While $10 is a good lunch, it was more about the initial response than the $10. The $10 became the token…

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Thought Leadership’s Golden Rules [Infographic]

Thought Leadership’s Golden Rules Thought leadership isn’t just for individuals. In the Serious Insights guide “Thought Leaderhip’s Golden Rules,” you will learn how to use thought leadership to shape people’s perception of a company, its products and its services. Firms large and small want to be thought leaders. Thought leadership derives from strategic differentiation, a…

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What Can Marketers Learn from the Comic-Con Exclusives Strategy?

Inside Comic-Con Exclusives What Can Marketers Learn from the Comic-Con Exclusives Strategy? A lot if you want to increase the worthiness of your product by making it look scarce. Exclusives are a big deal at Comic-Cons (I covered the exclusives process in GeekWire last year. See Exclusive! The inside story of Comic-Con’s most coveted collectibles).…

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