Marketing

What is Thought Leadership?

What is thought leadership? Thought leadership content associates an organization or an individual with ideas. Thought leadership strives to establish credibility in a domain with the intent of making the organization or individual more attractive as a supplier, partner, or advisor. Many collaboration companies, for instance, develop thought leadership that looks at the future of…

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What is a Thought Leader?

What is a thought leader? A thought leader establishes a unique perspective on some aspect of the world. A thought leader shares their perspective, and they bring people along in their learning journey. Thought leaders don’t lock into a perspective and keep repeating the same ideas over and over. Thought leaders recognize local variances, the…

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How to Become a Thought Leader: 6 Essential Steps to Establish Credibility

Many visitors to Serious Insights ask How to become a thought leader. This post offers six fundamental steps every thought leader must traverse. Learn how to create a thought leadership strategy here. 1. Establish credibility Thought leaders offer a unique perspective. They own their voice. They write with authenticity and authority. The first step toward…

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Customer Service Perceptions Form In The Smallest of Moments: A Routine Maintenance Story

A customer service story. This morning I spent way too much time trying to get a $10 credit for car service I had performed last week. You might think, “ten dollars, let it go.” While $10 is a good lunch, it was more about the initial response than the $10. The $10 became the token…

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