What is thought leadership? Thought leadership content associates an organization or an individual with ideas. Thought leadership strives to establish credibility in a domain with the intent of making the organization or individual more attractive as a supplier, partner, or advisor. Many collaboration companies, for instance, develop thought leadership that looks at the future of…
What is a thought leader? A thought leader establishes a unique perspective on some aspect of the world. A thought leader shares their perspective, and they bring people along in their learning journey. Thought leaders don’t lock into a perspective and keep repeating the same ideas over and over. Thought leaders recognize local variances, the…
Many visitors to Serious Insights ask How to become a thought leader. This post offers six fundamental steps every thought leader must traverse. Learn how to create a thought leadership strategy here. 1. Establish credibility Thought leaders offer a unique perspective. They own their voice. They write with authenticity and authority. The first step toward…
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A customer service story. This morning I spent way too much time trying to get a $10 credit for car service I had performed last week. You might think, “ten dollars, let it go.” While $10 is a good lunch, it was more about the initial response than the $10. The $10 became the token…
Presentation Tips: How Not to Give THAT Vendor Presentation Trade show and conference attendees don’t like vendor presentations, and neither do conference organizers. Why? Because most vendors send a sales or marketing person up to do the company pitch, even when they committed to not doing the company pitch. The problem is, the vendor probably…
Thought Leadership’s Golden Rules Thought leadership isn’t just for individuals. In the Serious Insights guide “Thought Leaderhip’s Golden Rules,” you will learn how to use thought leadership to shape people’s perception of a company, its products and its services. Firms large and small want to be thought leaders. Thought leadership derives from strategic differentiation, a…
Continue Reading Thought Leadership’s Golden Rules [Infographic]
