Many visitors to Serious Insights ask the following question: What are the six steps to becoming a thought leader? There are more than six steps, but for the sake of brevity and to answer the question directly, here are the six fundamental steps every thought leader must traverse. 1. Establish credibility Thought leaders offer a…
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A customer service story. This morning I spent way too much time trying to get a $10 credit for car service I had performed last week. You might think, “ten dollars, let it go.” While $10 is a good lunch, it was more about the initial response than the $10. The $10 became the token…
Presentation Tips: How Not to Give THAT Vendor Presentation Trade show and conference attendees don’t like vendor presentations, and neither do conference organizers. Why? Because most vendors send a sales or marketing person up to do the company pitch, even when they committed to not doing the company pitch. The problem is, the vendor probably…
Thought Leadership’s Golden Rules Thought leadership isn’t just for individuals. In the Serious Insights guide “Thought Leaderhip’s Golden Rules,” you will learn how to use thought leadership to shape people’s perception of a company, its products and its services. Firms large and small want to be thought leaders. Thought leadership derives from strategic differentiation, a…
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What Is a Thought Leadership Strategy? How do you think about the future of your market? Does your organization include people who help shape your industry? What unique insights does your organization have about its market? What is your vision for the future of your customer? The answer to these questions should be coordinated by…
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Inside Comic-Con Exclusives What Can Marketers Learn from the Comic-Con Exclusives Strategy? A lot if you want to increase the worthiness of your product by making it look scarce. Exclusives are a big deal at Comic-Cons (I covered the exclusives process in GeekWire last year. See Exclusive! The inside story of Comic-Con’s most coveted collectibles).…
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