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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Marketing

Why Every Start-up Needs Marketing

Why Every Start-up Needs Marketing

on 8 October, 2021

10 Tips for Creating Great Thought Leadership Content

10 Tips for Creating Great Thought Leadership Content

on 10 May, 2021

What is Thought Leadership?

What is Thought Leadership?

on 20 April, 2021

What is a Thought Leader?

What is a Thought Leader?

on 19 April, 2021

How to Become a Thought Leader: 6 Essential Steps to Establish Credibility

How to Become a Thought Leader: 6 Essential Steps to Establish Credibility

on 27 July, 2020

Customer Service Perceptions Form In The Smallest of Moments: A Routine Maintenance Story

Customer Service Perceptions Form In The Smallest of Moments: A Routine Maintenance Story

on 26 November, 2018

How Not to Give THAT Vendor Presentation

How Not to Give THAT Vendor Presentation

on 15 November, 2018

Thought Leadership’s Golden Rules [Infographic]

Thought Leadership’s Golden Rules [Infographic]

on 13 July, 2018

Developing a Winning Thought Leadership Strategy

Developing a Winning Thought Leadership Strategy

on 5 July, 2018

What Can Marketers Learn from the Comic-Con Exclusives Strategy?

What Can Marketers Learn from the Comic-Con Exclusives Strategy?

on 25 May, 2018

Deloitte and Duke University study misses key points about CMOs and technology mastery

Deloitte and Duke University study misses key points about CMOs and technology mastery

on 21 March, 2018

Lessons Learned from Massive Audio’s Geeky Fametek Spin-off

Lessons Learned from Massive Audio’s Geeky Fametek Spin-off

on 13 May, 2016

NASA Embraces Entrepreneurial Spirit with #NASASocial Marketing Program

NASA Embraces Entrepreneurial Spirit with #NASASocial Marketing Program

on 12 May, 2016

Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

Star Wars ‘Jakku Spy’ Brings VR to Star Wars Promotion

on 2 December, 2015

The Tens: Top Ten Things Job Hunters Should Do on Social Media

The Tens: Top Ten Things Job Hunters Should Do on Social Media

on 18 November, 2015

Think Twice before Accepting a Google Gift: My Story of the The Google Chromecast Anniversary Gift That Never Gave

Think Twice before Accepting a Google Gift: My Story of the The Google Chromecast Anniversary Gift That Never Gave

on 26 July, 2015

CES 2015 Counter-Hype: Trends that aren’t Trends

CES 2015 Counter-Hype: Trends that aren’t Trends

on 15 January, 2015

Ten Investor Presentation Tips (CES Press Day – 2015)

Ten Investor Presentation Tips (CES Press Day – 2015)

on 5 January, 2015

Happy New Year: Strategic Thinking in Review

Happy New Year: Strategic Thinking in Review

on 31 December, 2014

Angry Birds Layoffs: Poor strategic aim causes pigs to proliferate as Rovio’s growth slows

Angry Birds Layoffs: Poor strategic aim causes pigs to proliferate as Rovio’s growth slows

on 3 October, 2014

3 Marketing Tech Mistakes All Small Businesses Should Avoid

3 Marketing Tech Mistakes All Small Businesses Should Avoid

on 2 September, 2014

What Marketers Need to Learn from Kim Kardashian West

What Marketers Need to Learn from Kim Kardashian West

on 14 August, 2014

Apple’s New Buzz Marketing Isn’t New

Apple’s New Buzz Marketing Isn’t New

on 17 May, 2014

Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us

Celebrity Insights: Tyler Oakley’s Take on Personal Branding for the Rest Of Us

on 17 April, 2014

Why Everyone Should Have an E-mail Signature

Why Everyone Should Have an E-mail Signature

on 23 January, 2014

Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue

Seven Things All Marketers Should Learn from Michael Bay’s CES Teleprompter Miscue

on 9 January, 2014

Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable

Why Advertising Is Making The Internet and Mobility Less Fun and Eventually, Perhaps, Less Profitable

on 10 December, 2013

Marketing in an Age of Uncertainty

Marketing in an Age of Uncertainty

on 15 January, 2013

It’s time to put the “C” into CES

It’s time to put the “C” into CES

on 11 January, 2013

The Golden Rules Of Creating Thoughtful Thought Leadership now up at Fast Company

The Golden Rules Of Creating Thoughtful Thought Leadership now up at Fast Company

on 12 December, 2012

Mastering Social Media: What Should my Students Be Reading?

Mastering Social Media: What Should my Students Be Reading?

on 2 November, 2012

A New Model for Categorizing Collaboration Technology

A New Model for Categorizing Collaboration Technology

on 21 September, 2012

Why I Hate Web-based Slideshows

Why I Hate Web-based Slideshows

on 29 August, 2012

Ten Ways to Keep Customers Close

Ten Ways to Keep Customers Close

on 22 August, 2012

August – Management by Design Tip of the Month: Design for Collaboration

August – Management by Design Tip of the Month: Design for Collaboration

on 1 August, 2012

Social Media in Higher Education

Social Media in Higher Education

on 18 May, 2012

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