Why visions aren’t future mission statements A mission is a statement clearly defines why an organization exists. It should be short and very clear. It should differentiate the organization from its competitors. Why an organization exists should state unique value. A vision states should be aspirational and forward-looking. It …
When is the right time to write a mission statement? My answer has always been at the beginning of a strategic planning process. At least initially. Don’t get married to that one. Strategic planning the mission. Strategic planning is about thinking strategically, at least that …
How to Write a Mission Statement Mission statements represent the end-state of an interactive process. Write one down. Go through the strategic planning process. Use the initial version to help inform the planning process, and then use the planning process to revise the statement if necessary. …