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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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mission statement

Why Visions Aren’t Future Mission Statements

January 5, 2011 by Daniel W. Rasmus Leave a Comment

Why visions aren't future mission statements A mission is a statement clearly defines why an organization exists. It should be short and very clear. It should differentiate the organization from its competitors. Why an organization exists should state unique value. A vision states should be aspirational and forward-looking. It should derive from, and complement the mission … [Read more...] about Why Visions Aren’t Future Mission Statements

The Right Time to Write a Mission Statement

February 3, 2010 by Daniel W. Rasmus Leave a Comment

when to write a mission statement

The Right Time to Write a Mission Statement...When is the right time to write a mission statement? My answer has always been at the beginning of a strategic planning process. At least initially. Don’t get married to that one. Strategic planning the mission. Strategic planning is about thinking strategically, at least that should be its goal. Strategic planning is about … [Read more...] about The Right Time to Write a Mission Statement

Tips for How to Write a Mission Statement

June 8, 2016 by Daniel W. Rasmus Leave a Comment

How to Write a Mission Statement Mission statements represent the end-state of an interactive process. Write one down. Go through the strategic planning process. Use the initial version to help inform the planning process, and then use the planning process to revise the statement if necessary. Of all the conceptual material associated with a business, a mission … [Read more...] about Tips for How to Write a Mission Statement

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