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Serious Insights

Serious Insights

Research and reviews from strategist, futurist and analyst Daniel W. Rasmus

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Apple

A Few Annoyances Apple Needs to Fix in the Apple Ecosystem

June 17, 2020 by Daniel W. Rasmus Leave a Comment

A Few Annoyances Apple Needs to Fix in the Apple Ecosystem: in-app Purchases, News, Apple Cash, and Password Management with Keychain. I pay for my Apple hardware and I pay to be a member of the Apple ecosystem. So unlike reviews where I get loaned hardware or temporary access to SaaS applications for analysis, I live with Apple and pay for the privilege. And as a paying … [Read more...] about A Few Annoyances Apple Needs to Fix in the Apple Ecosystem

Business Implications: iPad Pro, iPhone 6s and new Apple TV

September 10, 2015 by Daniel W. Rasmus Leave a Comment

Business Implications: iPad Pro, iPhone 6s and new Apple TV A day after Apple made is September announcements, it is clear that they still hold THE technology leadership position. No company’s announcements create more buzz than Apple’s. Here’s a quick look at the potential business impacts of the September 9, 2015 Apple announcements. iPad Pro. While Microsoft … [Read more...] about Business Implications: iPad Pro, iPhone 6s and new Apple TV

Apple Event: I Waited Too Long For You To Only Cover Things that Were Leaked

October 16, 2014 by Daniel W. Rasmus Leave a Comment

The Apple Event Tim Cook and company, as expected today, announced a bunch of stuff they already announced for about 30-minutes (iPhone 6, Yosemite, iCloud, iOS 8 updates, Apple Watch, etc.), and then announced a number of products for which features were already leaked.  This Apple Event included: I’m am not sure what we waited so long for in this line-up. I was hoping … [Read more...] about Apple Event: I Waited Too Long For You To Only Cover Things that Were Leaked

Apple’s New Buzz Marketing Isn’t New

May 17, 2014 by Daniel W. Rasmus Leave a Comment

apple buzz marketing Jerry Seinfeld

Apple: Buzz Marketing Isn't New needs perspective and history. Back on May 2, Apple posted a job around "Buzz Marketing," as reported in MacRumors (Apple Expanding 'Buzz Marketing' Team Focused on Product Placement). I always find the lack of historical perspective on the Internet amusing, amazing, and saddening. Apple was one of the first to place its products on … [Read more...] about Apple’s New Buzz Marketing Isn’t New

Apple’s SnappyCam Acquisition and Industry Camera Strategy

January 6, 2014 by Daniel W. Rasmus Leave a Comment

Toward the end of the year, burst mode camera app developer SnappyLabs disappeared from Apple’s App Store, along with its app, SnappyCam, only to reappear on the pages and posts of industry merger and acquisition analysts. SnappyCam one-upped Apple’s iOS 7/iPhone 5s burst mode image capture with 20 photos per second to Apple’s 10. The unique SnappyCam approach, documented in … [Read more...] about Apple’s SnappyCam Acquisition and Industry Camera Strategy

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