About

Daniel W. Rasmus, the author of Listening to the Future and Management by Design, is a strategist who helps clients put their future in context. Rasmus uses scenarios to analyze trends in society, technology, economics, the environment, and politics in order to discover implications used to develop and refine products, services and experiences. His latest book, Management by Design (Wiley, 2010) creates an innovative new methodology for designing workplace experiences, including learning experiences.

Prior to starting his own consulting practice, Rasmus was the Director of Business Insights at Microsoft Corporation, where he helped the company envision how people will work in the future.  Rasmus coordinated the Microsoft^® Office Information Worker Board of the Future, an advisory panel composed of college-aged students who share ideas on how to better serve the Millennial Generation as they join the workforce. Rasmus also managed the Center for Information Work, an immersive experience that helped Microsoft’s customers experience the future of work first hand.

Before joining Microsoft, Rasmus was an analyst with the Giga Information Group, and later Forrester Research Inc. He is the author of over 200 trade journal articles and four books.

Rasmus attended the University of California at Santa Cruz and received a certificate in intelligent systems engineering from the University of California at Irvine. He is currently the Visiting Liberal Arts Fellow at Bellevue College in Bellevue, WA.