CIOs: Don't Bet On the Future of Augmented Reality Just Yet A recent report from Camera IQ, The Gateway to the Metaverse: AR Marketing & Consumer Behavior in 2022, reported that 76% of consumers had used augmented reality. A slightly higher 78% said they were likely to share a brand's AR (AR) experience with their community. Reports like this should be considered … [Read more...] about CIOs: Don’t Bet On the Future of Augmented Reality Just Yet
When a big company makes a rebranding move centered more on strategic direction (Meta) than on corporate governance (ABC.XYZ) people take note. It drives discussion. It revs the hype cycle. Make no mistake about it, Facebook’s rebranding to Meta and its vision for a metaverse is meant to distract from its current reputation woes. It may also prove a legitimate vision, albeit … [Read more...] about Welcome to the Metaverse. I Would Like to Go Home Now.
What VR Needs to Get Right Before It Will Matter What VR Needs to Get Right...VR and AR continue to struggle in the market. While CES 2020 demonstrated entrepreneurs and large companies still seeking a broader market, it also clearly reflected pull back from major players. Example: Samsung once sponsored giant VR experiences in Central Hall, but this year delivered only … [Read more...] about What VR Needs to Get Right Before It Will Matter
2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It's time to explore the 2019 XR market. As the nascent market continues to churn, several developments have occurred recently that reinforce some of our earlier analysis. Fortune magazine’s July 2019 issue was awash in vibrant VR 2.0 typography. The version … [Read more...] about Market Analysis: Solid Footing Continues to Elude 2019 XR Market
Time to put AR and VR in the Human-Machine Toolbox Look at AR and VR as bigger parts of the Human-Machine Toolbox rather than standalone technologies. Developers should focus on outcomes, not tools. I just talk about human-machine-interface now I had a nice lunch with Booz Allen Hamilton’s Nirav Desai this week. We were catching up on all things technology. Then I … [Read more...] about Time to put AR and VR in the Human-Machine Toolbox