Tag: Enterra Insights

Fast Company Big Data Article Referenced in Enterra Insights

For more about the last trend noted by Woo, read my post entitled Showrooming and Product Customization. In the Forrester report Mulpuru concluded, “Companies need to think about the permanent implications of smaller margins on stores in the longer-term future and how their multichannel initiatives can help to offset this trend.” Multi-channel commerce has indeed.

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