McDonald's

McDonald's Strategy McDonald's is revamping its strategy and trying to take its image into the 21st Century.  I hope the new Hamburgler (see reactions on CNBC) doesn't represent that vision, but I'm afraid he may. This new character is creepy and looks like he was voted most likely to be smoking cigarettes in the alley behind McDonalds and tossing butts into dirty … [Read more...] about McDonald’s Strategy: Go Retro, not Cool or Creepy