VR in Retail advisory Retail may well benefit from virtual reality, but those offering development services need to understand that this is a new paradigm for coding and experience design and delivery. Here are a few key principals Serious Insights believes content providers need to keep in mind as they deliver VR experiences in retail: VR as a marketing gimmick is going … [Read more...] about VR in Retail: Will virtual reality make you buy more? Retailers are betting on it via CNET