Author: Daniel W. Rasmus

Checklist: Internal Strategic Plan Marketing

If a strategic plan is to be inclusive in its development, then the idea of a strategic plan and the particular instance within any given organization needs to include a marketing program and a communication plan. Keep your organization on track by communicating how you think about the future, and the future you think about..

Read more

America’s Promise: Improving College Graduation Rates

Improving College Graduation Rates Improving College Graduation Rates…I applaud the Obama administration and its efforts to improve graduation rates within the nation’s schools. Like many other plans that come out of Washington D.C., it isn’t the right program for local schools or individual students. What is needed are not new Federal mandates, but local engagement.

Read more

Lessons from The Pursuit of Dominance in Search

Lessons from The Pursuit of Dominance in Search This strategic lesson comes from a strategy that by its very size precludes serious consideration of alternatives. Firms that don’t have the vision to challenge their own assumptions will falter. The big search firms hold at strategic positions tied too closely to their own success. More importantly,.

Read more

Strategy, Values and Mission Statements

Many organizations attempt too much with their mission statement. They try to incorporate everything they can because they believe that if people reading the mission don’t walk away understanding what they are about, then they may have missed their opportunity. As a poet, I have learned that saying too much often makes people miss the.

Read more

Strategy: Rethinking Competition

Strategy: Rethinking Competition Rethinking competition…We all know who the competition is. Well, we really don’t. Or at least we don’t all agree even when setting the context. I often run an exercise where members of a board are asked to write down their firm’s top 5 competitors. The top 5 competitors often becomes a list.

Read more

Thinking Out Loud: Handcrafted Strategy

Thinking Out Loud: Handcrafted Strategy Handcrafted Strategy…I am preparing for a strategy session on Monday. Each of them is different. A process isn’t a process isn’t a process. If you approach strategy as a way to drive strategic thinking rather than check-off boxes in a flowchart, it is imperative that you envision where you want.

Read more

The Disneyland Resort and Strategic Misadventures

The Disneyland Resort and Strategic Misadventures Disneyland Resort and Strategic Misadventures…Disneyland, or the Disneyland Resort as it is now called, is going through yet another transformation. An Orange Coast article (California [Mis}adventure) outlines the strategic missteps Disney has taken over the years with its “second gate” designed to keep people on property and keep them.

Read more

Strategy and What Not To Do: The US National Debt

Strategy and What Not To Do: The US National Debt as an Example Strategy and What Not To Do:…Strategy is as much about what not to do as it is about what to do. The US Government as a whole (vs. the slices the parties claim as theirs) lacks a sense of strategy. If they.

Read more

The Right Time to Write a Mission Statement

The Right Time to Write a Mission Statement…When is the right time to write a mission statement? My answer has always been at the beginning of a strategic planning process. At least initially. Don’t get married to that one. Strategic planning the mission. Strategic planning is about thinking strategically, at least that should be its.

Read more

Washington DC Needs Strategic Play

Washington DC Needs Strategic Play As I listen to the partisan bickering in Washington D.C., I mourn the loss of ideas that could be fueled by real engagement. Rather than lob old ideas and quick fixes across the aisle like rhetoric bombs, they should be finding a common ground for strategic play. Scenario planning, at.

Read more