Category: Market Analysis

Top Research 2020: Serious Insights

We are grateful to our readers who trust us to advise them on their strategies, operations, and how they work through collaboration and knowledge management. This list highlights the most read research of 2020. If you missed one of the posts, just click to read. What is the difference between Data, Information, Knowledge and Wisdom?.

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Google Workspace: Looking Beyond the Rebranding

 In our new report, The Collaboration Market 2020: Innovation and Momentum During Lockdown, Serious Insights pointed to the rapid developments in the collaboration market since the beginning of the pandemic and its work from home (WFH) fallout. This note looks at Google’s recent announcement of Google Workspace that further strengthens the argument that collaborative work.

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Market Analysis: Why Mind Mapping is a 21st Century Necessity

Why everyone needs to mind map The future is non-linear. No, the arrow of time does not shift back-and-forth against itself. But stories that start seemingly in one place, may begin in an unexpected quadrant and end nowhere near an anticipated destination. Some just call that good storytelling, but when the stories involve real-world facts,.

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Market Analysis: Solid Footing Continues to Elude 2019 XR Market

2019 XR Market: Overview Analysis Serious Insights stopped covering VR and AR aggressively a couple of years ago. It’s time to explore the 2019 XR market. As the nascent market continues to churn, several developments have occurred recently that reinforce some of our earlier analysis. Fortune magazine’s July 2019 issue was awash in vibrant VR.

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Product Alert: Salesforce Buys AI Calendar App Maker Tempo

The News Salesforce Buys AI Calendar App Maker Tempo The AI-based contextual calendar tempo, which has become a first class replacement for the native iOS calendar was acquired today by Salesforce. Tempo was started as an SRI incubation by Raj Singh, and launched into the market two years ago. The opening paragraph of the e-mail announcement.

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Download New Report: Why Collaboration is Broken

Join knowledge workers all over the world in learning how to make collaboration better. Over the last year, Serious Insights Principal Analyst Daniel W. Rasmus has worked with vendors and consumers of technology to understand why collaboration technology doesn’t provide the business value it should. This research resulted in a new report: Why Collaboration is.

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Why Big Data is Ringing You Up at Dinner

Big data wants to know how you will vote in November (it also wanted to know how voters would lean in the Scottish national vote and other exercises in democracy around the world). Well, not big data exactly but other bigs: big business, big campaigns. But there is no data about the future. Events about the.

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CIOs: The Apple Watch Will Change the Way People Work

With the announcement of Apple Watch on September 9, 2014, Apple formally entered the consumer market known as wearables. As analysts, buyers and consumers ogle the leather and steel, magnetic charger, digital crown and host of other features, they are missing one key point: Apple will yet again, perhaps unintentionally, change the way people work..

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apple buzz marketing Jerry Seinfeld

Apple’s New Buzz Marketing Isn’t New

Apple: Buzz Marketing Isn’t New needs perspective and history. Back on May 2, Apple posted a job around “Buzz Marketing,” as reported in MacRumors (Apple Expanding ‘Buzz Marketing’ Team Focused on Product Placement). I always find the lack of historical perspective on the Internet amusing, amazing, and saddening. Apple was one of the first to.

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Forecast for IBM Connect 2014: Cloudy with a Chance of Social

The title says it all, on multiple levels. The skies are cloudy and the products are moving to The Cloud. The conference’s underlying theme is social (with a de-emphasis on collaboration) and the real reason to attend is also social. Although some sessions do offer inspiring glimpses into companies using IBM technology, or overviews of.

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